A question about wireless purchasing

SeaBookGuy · 10-13-2010, 11:45 AM

I'm going to ask here among other Sony folks as we don't have that feature (quite yet, pending the 950): what's the big deal?

Do folks really need to buy a book away from their computer that much? Or is it really a gratification thing?
I can think of exactly one instance in my life where it would've been useful (in a location where I doubt it'd have been possible) to do so. Is it that someone finishes a book on their lunch hour, and then goes "Oh! Let me get another one (immediately)!"?

I understand the feature is nice, but I'm not getting why it's touted as "necessary"?

bill_mchale · 10-13-2010, 12:00 PM

Quote:

Originally Posted by SeaBookGuy

I'm going to ask here among other Sony folks as we don't have that feature (quite yet, pending the 950): what's the big deal?

Do folks really need to buy a book away from their computer that much? Or is it really a gratification thing?
I can think of exactly one instance in my life where it would've been useful (in a location where I doubt it'd have been possible) to do so. Is it that someone finishes a book on their lunch hour, and then goes "Oh! Let me get another one (immediately)!"?

I understand the feature is nice, but I'm not getting why it's touted as "necessary"?

Well its necessary for Amazon and B&N since it increases their sales

.

Essentially the idea is to make the process of buying and downloading a book so seemless that people will put less thought into it. If all you have to do is look through a few books, maybe read an excerpt, and then buy, all from your reader, they figure you are more likely to do it than if you have to go to your computer, go to a web site, download the book to your computer, connect your reader, etc.

Imagine the following, rather likely scenario. You are reading a novel buy an author you just discovered. You decide you like the book quite a bit and wonder what else they might have written. If you are reading on a say a Sony PRS-650, you will probably keep reading and might, later, check out the ebook store for other books by the same author. If you are on the Kindle, you just make one or two clicks, see the author has two or three other novels and click on buy almost instantly.

So do you need it? Nope. Does Amazon need it? I think they believe so.

--
Bill

thename · 10-13-2010, 07:11 PM

Quote:

Originally Posted by SeaBookGuy

I understand the feature is nice, but I'm not getting why it's touted as "necessary"?

My father bought briefly owned a PRS-700 and was largely unsatisfied. He bought himself a Kindle and loves it. This, however, is a man who does things like pay for a paper magazine subscription to the Economist (which gives full access to the online content) and an extra $10.49 a month to have the same content sent to his Kindle. I showed him Calibre's excellent recipe for said magazine to which his response was telling: "but then you have to hook it up to the computer."

For many of us it's not necessary. For many others, however? It's virtually that.

Wasn't Sony on record as saying their focus groups said people preferred touchscreen over wireless when given the choice?

daffy4u · 10-13-2010, 07:39 PM

Quote:

Originally Posted by SeaBookGuy

I understand the feature is nice, but I'm not getting why it's touted as "necessary"?

I don't know that it's been touted as necessary but it is a great (and preferred feature in my case). It's nice not to *have* to use a computer and USB cable to download a book (it's not necessary to have automatic windows on my car but I wouldn't buy one that didn't have them

).

If it doesn't mean that much to you... that's fine too. We all have different needs and wants for features.

BTW, I own a PRS-505, so I felt it was okay to jump in on this question.

SeaBookGuy · 10-13-2010, 08:52 PM

I am happy to receive all responses, and should state that I rarely buy books (library downloads), so my perspective is skewed in that regard. Thanks!

botrerta · 10-14-2010, 04:48 AM

I thought long and hard about this very issue before buying my 650. Ultimately I figured I spend a lot of time in front of a computer each day so it is no big deal to use USB to load books onto an ereader. A few of my friends have Kindles and while they find wireless purchasing convenient, they are constantly frustrated by geo-restriction and/or title availability issues - this is a lot easier to get around on a desktop.

Given that ADE requires specific computers to be authorised for DRM content, I do wonder how I would buy books when away from home on holiday etc, though this is not likely to be a problem as I usually travel with a laptop (I find the in-laws don't talk to me when I'm using it) and always have more than a few ebooks queued up to read

(oddly, they have no problem disrupting me when I'm reading

).

For me at least, I'd take touchscreen over wireless any day!

JanetCinNC · 10-14-2010, 07:11 AM

I've also read that some people got them for their older parents/grandparents because it was much easier for them to learn to get books for their Kindles if no computers were involved.

Journier · 10-15-2010, 03:09 AM

I like to brouse for books at Costco and Borders. It is just convenient to go to the sony store wirelessly and compare it with the book in front of me. Then I can down load it there if I wish. There are many times that I wanted to write down a books title and price, but did not have a pen or paper with me.
Richard

Iridal · 10-15-2010, 03:55 AM

Quote:

Ultimately I figured I spend a lot of time in front of a computer each day so it is no big deal to use USB to load books onto an ereader.

This is the case for me as well. When I come home from work I spend about 30 minutes to an hour on my computer, reading and responding to emails. So that's usually when I load new books on my reader.

Quote:

If it doesn't mean that much to you... that's fine too. We all have different needs and wants for features.

ITA ! Touchscreen for me is a big plus, but my sister for example told me she will never buy a reader with a touchscreen because the fingerprints (even though I told her I don't see any on my screen) would drive her mad.

When I decided to buy an ereader I made a list of the things I wanted in a device, the reader that could fulfill the most of my needs turned out to be the Sony 650.

sbtx99 · 10-15-2010, 10:11 AM

I used to have a PRS-300 and PRS-600. Now I have a Kindle 3 for ebooks from Amazon and a PRS-650 for ebooks from other sources.

For me, the main advantage of the wireless connectivity on the Kindle is the ability to sync across devices and send samples to the device. Most of my ebook browsing and purchasing is still done on my computer. If I hear of a book that sounds interesting or want to check out an author's backlist, I go to Amazon and send samples to my Kindle. The only time I purchase from the device itself is if I want to purchase an ebook after reading a sample.

I had briefly considered trading my PRS-300 and PRS-600 for a nook or Kobo with wifi. But then I realized wireless wasn't as important with epubs because I purchase those from multiple sources. So the ability to sync across devices and send samples to the device is not an advantage with my epubs. In the end, I went with the PRS-650, because it combined everything I liked about the 300 and 600 into one device.

Bookworm_Girl · 10-16-2010, 10:09 PM

SeaBookGuy, I have been thinking about this question a lot since I bought a Kindle 3 recently. For most, I think that wireless is not a necessity but a convenience. Probably only a small percentage require it. I gifted a Kindle to someone who is an avid reader but does not have a reliable computer. A friend is traveling for 5 weeks to Australia without a computer and looking forward to having wireless access on his Kindle. And, some older people just aren't that comfortable with computers.

I have the PRS-900 with 3G and surprisingly find that I never buy books direct from the Sony Store with it. In fact I keep the wireless turned off to save the battery life. I think that Sony users have a different mindset. We know that we are not tied to the Sony Store. Price comparison websites like inkmesh make it easy to search various ebookstores for the best deal. I also keep more books on my ereader than I could possibly read (if only there were more minutes in a day....). Because I have so many books, it is important to me to stay well-organized. I am one of those rare people who like the collections management and syncing features of the Sony Reader Library. I don't find it a hassle to use software like Reader Library (or calibre) to manage my library just like I want it and then transfer by USB to my ereader. To me this task is just like using iTunes to manage my music library and then transferring songs and playlists to my iPod via USB.

However, I use the wireless all the time with my Kindle. Amazon's reading ecosystem has really shifted my way of thinking! Most Kindle users only buy books from Amazon so it's convenient to have that access wirelessly. With the web browser you can download public domain books direct to your Kindle from websites like feedbooks or even mobileread. You can look at the information page for an Amazon-purchased book and be instantly connected to the Amazon store to read the book description and reviews or see recommendations. You can download book samples to your Kindle and with a simple click on the information page buy the full version. If you want to do a word lookup, it gives the option to search your items, the dictionary, wikipedia or google.

I really like that my Kindle has an email address. I am a big fan of the Fetch News feature in calibre which auto-emails the news to my Kindle and it just magically appears in my booklist. I also like Instapaper which compiles my Read Later list into an ebook and also emails it to my Kindle. Very cool! I can email personal docs to my Kindle and have them auto-converted to the correct format without having to go through calibre first.

Amazon encourages you to think of your book library as residing "in the cloud" on their server. Your Kindle has an "Archived" folder where it shows you what books are stored in your Kindle memory and what's still in the cloud. Many people keep their books in the cloud and only download a few at a time to their device. That's why many didn't miss the ability to create collections (Kindle has only recently added this feature). You can store your notes and annotations on Amazon to be accessed from anywhere. You can make an annotation and upload it to facebook or twitter.

I still plan to use my Sony as my primary ereader, but I definitely have a different perspective than I did a few weeks ago. I am looking forward to upgrading to the 950 and seeing if the faster Wi-fi access and web browser change how I interact with my Sony too.

SeaBookGuy · 10-16-2010, 10:42 PM

Thanks for your very thoughtful reply!

I'm not going for Kindle-bashing, but am not someone who buys a lot books; I'm contented with a great public library system, including audio and e-books. For folks without such access, and who don't read nearly as much (fast) as I do, even the instant-buy makes sense. Those book samples are a terrific idea, I only became aware of them recently. Amazon has such a whopping e-selection that I'm not sure Sony could really match them?
The bottom line is that we here do have a different mindset.

Bookworm_Girl · 10-16-2010, 11:48 PM

I know you're not going for Kindle-bashing.

It's just that until I had the Kindle I didn't understand the wireless access thing either so I thought I would try to explain it. Now I see that it is just two entirely different mindsets in the way that users interact with their ereaders. Both models have their pros and cons. I wish somebody would combine the two into the ultimate system! Sony has infamously made the statement that their buyers want a touchscreen over wireless. What is amusing to me is that on the Sony forum you read people debating about wireless accesss but on the Kindle forum you read people debating why they don't want a touchscreen. Personally I love the touchscreen. People want their mobile phones to have a touchscreen so why wouldn't they want the same for improving ereader technology? Just like I don't get why Sony didn't add Wi-fi to the new 350/650 models even if they only kept 3G in the 950.

I am a big time library user too as you know from other threads. And, I prefer to buy my books in EPUB format to have a variety of sources from which to purchase and also to have the portability option to other ereader brands. I have used the Sony Store occasionally on my 900 to browse for books but not really to purchase them. The Sony Store does have a best sellers and recommendations page, you can access your wishlist, and you can redownload previously purchased Sony books from your account page too. However, only a few books have what Sony calls excerpts. You read them within the store on your ereader, and 3G can sometimes be slow so it's awkward. It is really slick how Amazon lets you download a chapter (for most of the books in their store) straight to your device. You can collect several samples and read them when you want.

Sony needs to be more internet user-friendly. That's why I'm happy that they've added a browser to the 950. I've always been jealous of the Kindle's wikipedia integration. I am also really happy that they are soon to release mobile apps. It will be nice to read content on multiple devices like my iPhone and have it synched. Sony has excellent ereader hardware. It just seems that they are slow to join the party on some of these software features.

hoichi · 10-17-2010, 06:41 AM

I, for one, know that I have an addiction and that cloud access is bad for me (this article sums the pitfalls of web nicely), so I definitely don't need no net in my books, thank you

Bookworm_Girl · 10-17-2010, 02:09 PM

hoichi, Thank you for sharing the Wired article. It was very interesting. I think I have an addiction too as a "hunter and gatherer in the electronic data forest".

But, I also like to think of myself as a "cultivator of personal knowledge". After all I bought an ereader so I can read books and not surf the internet. I like to read a variety of book genres: nonfiction, historical fiction, books that are set outside the US. So really I want to use the browser on the ereader to help supplement my reading experience to understand more about the people and places and historic events and scientific topics that are in the books I am reading. For example, it would be convenient to click on a place in a book and then be connected to a wikipedia article that shows a picture and description of it. A few years ago I used to have to stop reading and go to my computer to do this research. Before the internet you had to leave your house and go to the library. More recently I keep my smartphone nearby and don't even have to get out of my chair. That's why I like that the Kindle has the dictionary, wikipedia, google searches integrated right into your book reading experiencing. The 950 is supposed to have this integration too and that is why I am looking forward to it. OK, I admit and fully accept it. I'm an information addict!

SeaBookGuy, I've been thinking some more about why I don't purchase ebooks on my 900. I really thought that I would when I purchased it. One reason is that Sony doesn't usually have the best price. The second reason is that it downloads the book into your main memory. It disrupts my organization system! I know that I am going to have to spend time later to move the book around into its proper collection for syncing so why not just download it and transfer via the computer to begin with. On the Kindle after the book downloads to the main memory, you can then move it into any collection. I think that the new Sony models now allow you to create and manage collections on the ereader so perhaps this issue is resolved. I think my favorite features of the 900 that I like are not the 3G but the 7" screen and the touchscreen and the cover image display.

I think that Sony makes the best ereader hardware. I really want to see them succeed and remain competitive. I think many people don't buy the Sony ereaders simply because it doesn't have Wi-fi/3G, even if they might not use it. Now that the Sony Store sells EPUB ebooks, they can be used on a variety of ereaders. Why doesn't Sony have an internet-based bookstore with a shopping cart rather than force people to install their software? They would get more sales, I think, and maybe that would help reduce book prices.

10-13-2010, 11:45 AM	#1
SeaBookGuy Can one read too much? Posts: 2,029 Karma: 2487799 Join Date: Aug 2010 Location: Naples, FL Device: Kindle PW 3, Sony 350 and 650	A question about wireless purchasing I'm going to ask here among other Sony folks as we don't have that feature (quite yet, pending the 950): what's the big deal? Do folks really need to buy a book away from their computer that much? Or is it really a gratification thing? I can think of exactly one instance in my life where it would've been useful (in a location where I doubt it'd have been possible) to do so. Is it that someone finishes a book on their lunch hour, and then goes "Oh! Let me get another one (immediately)!"? I understand the feature is nice, but I'm not getting why it's touted as "necessary"?

10-15-2010, 10:11 AM	#10
sbtx99 Zealot Posts: 137 Karma: 1826 Join Date: Nov 2009 Location: Texas Device: Kindle 3 Wifi; Red PRS-650; iPod Touch; Android phone	I used to have a PRS-300 and PRS-600. Now I have a Kindle 3 for ebooks from Amazon and a PRS-650 for ebooks from other sources. For me, the main advantage of the wireless connectivity on the Kindle is the ability to sync across devices and send samples to the device. Most of my ebook browsing and purchasing is still done on my computer. If I hear of a book that sounds interesting or want to check out an author's backlist, I go to Amazon and send samples to my Kindle. The only time I purchase from the device itself is if I want to purchase an ebook after reading a sample. I had briefly considered trading my PRS-300 and PRS-600 for a nook or Kobo with wifi. But then I realized wireless wasn't as important with epubs because I purchase those from multiple sources. So the ability to sync across devices and send samples to the device is not an advantage with my epubs. In the end, I went with the PRS-650, because it combined everything I liked about the 300 and 600 into one device. Last edited by sbtx99; 10-15-2010 at 10:14 AM. Reason: typos

10-16-2010, 10:09 PM	#11
Bookworm_Girl E-reader Enthusiast Posts: 4,873 Karma: 36536965 Join Date: Aug 2010 Location: Southwest, USA Device: Kindle Oasis 3; Kobo Aura One; iPad Mini 5	SeaBookGuy, I have been thinking about this question a lot since I bought a Kindle 3 recently. For most, I think that wireless is not a necessity but a convenience. Probably only a small percentage require it. I gifted a Kindle to someone who is an avid reader but does not have a reliable computer. A friend is traveling for 5 weeks to Australia without a computer and looking forward to having wireless access on his Kindle. And, some older people just aren't that comfortable with computers. I have the PRS-900 with 3G and surprisingly find that I never buy books direct from the Sony Store with it. In fact I keep the wireless turned off to save the battery life. I think that Sony users have a different mindset. We know that we are not tied to the Sony Store. Price comparison websites like inkmesh make it easy to search various ebookstores for the best deal. I also keep more books on my ereader than I could possibly read (if only there were more minutes in a day....). Because I have so many books, it is important to me to stay well-organized. I am one of those rare people who like the collections management and syncing features of the Sony Reader Library. I don't find it a hassle to use software like Reader Library (or calibre) to manage my library just like I want it and then transfer by USB to my ereader. To me this task is just like using iTunes to manage my music library and then transferring songs and playlists to my iPod via USB. However, I use the wireless all the time with my Kindle. Amazon's reading ecosystem has really shifted my way of thinking! Most Kindle users only buy books from Amazon so it's convenient to have that access wirelessly. With the web browser you can download public domain books direct to your Kindle from websites like feedbooks or even mobileread. You can look at the information page for an Amazon-purchased book and be instantly connected to the Amazon store to read the book description and reviews or see recommendations. You can download book samples to your Kindle and with a simple click on the information page buy the full version. If you want to do a word lookup, it gives the option to search your items, the dictionary, wikipedia or google. I really like that my Kindle has an email address. I am a big fan of the Fetch News feature in calibre which auto-emails the news to my Kindle and it just magically appears in my booklist. I also like Instapaper which compiles my Read Later list into an ebook and also emails it to my Kindle. Very cool! I can email personal docs to my Kindle and have them auto-converted to the correct format without having to go through calibre first. Amazon encourages you to think of your book library as residing "in the cloud" on their server. Your Kindle has an "Archived" folder where it shows you what books are stored in your Kindle memory and what's still in the cloud. Many people keep their books in the cloud and only download a few at a time to their device. That's why many didn't miss the ability to create collections (Kindle has only recently added this feature). You can store your notes and annotations on Amazon to be accessed from anywhere. You can make an annotation and upload it to facebook or twitter. I still plan to use my Sony as my primary ereader, but I definitely have a different perspective than I did a few weeks ago. I am looking forward to upgrading to the 950 and seeing if the faster Wi-fi access and web browser change how I interact with my Sony too. Last edited by Bookworm_Girl; 10-16-2010 at 10:13 PM. Reason: fixed typo

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10-13-2010, 08:52 PM	#5
SeaBookGuy Can one read too much? Posts: 2,029 Karma: 2487799 Join Date: Aug 2010 Location: Naples, FL Device: Kindle PW 3, Sony 350 and 650	I am happy to receive all responses, and should state that I rarely buy books (library downloads), so my perspective is skewed in that regard. Thanks!

10-14-2010, 04:48 AM	#6
botrerta Member Posts: 14 Karma: 14 Join Date: Oct 2010 Location: Australia Device: Sony PRS-650	I thought long and hard about this very issue before buying my 650. Ultimately I figured I spend a lot of time in front of a computer each day so it is no big deal to use USB to load books onto an ereader. A few of my friends have Kindles and while they find wireless purchasing convenient, they are constantly frustrated by geo-restriction and/or title availability issues - this is a lot easier to get around on a desktop. Given that ADE requires specific computers to be authorised for DRM content, I do wonder how I would buy books when away from home on holiday etc, though this is not likely to be a problem as I usually travel with a laptop (I find the in-laws don't talk to me when I'm using it) and always have more than a few ebooks queued up to read (oddly, they have no problem disrupting me when I'm reading ). For me at least, I'd take touchscreen over wireless any day!

10-14-2010, 07:11 AM	#7
JanetCinNC Groupie Posts: 176 Karma: 256928 Join Date: Feb 2008 Device: Sony 650 in red, Sony PRS-600 in red, Sony PRS-505 in red, iPad 2	I've also read that some people got them for their older parents/grandparents because it was much easier for them to learn to get books for their Kindles if no computers were involved.

10-15-2010, 03:09 AM	#8
Journier Groupie Posts: 194 Karma: 415 Join Date: Jul 2009 Location: Northern CA Device: Kindle Oasis	I like to brouse for books at Costco and Borders. It is just convenient to go to the sony store wirelessly and compare it with the book in front of me. Then I can down load it there if I wish. There are many times that I wanted to write down a books title and price, but did not have a pen or paper with me. Richard

10-16-2010, 10:42 PM	#12
SeaBookGuy Can one read too much? Posts: 2,029 Karma: 2487799 Join Date: Aug 2010 Location: Naples, FL Device: Kindle PW 3, Sony 350 and 650	Thanks for your very thoughtful reply! I'm not going for Kindle-bashing, but am not someone who buys a lot books; I'm contented with a great public library system, including audio and e-books. For folks without such access, and who don't read nearly as much (fast) as I do, even the instant-buy makes sense. Those book samples are a terrific idea, I only became aware of them recently. Amazon has such a whopping e-selection that I'm not sure Sony could really match them? The bottom line is that we here do have a different mindset.

10-16-2010, 11:48 PM	#13
Bookworm_Girl E-reader Enthusiast Posts: 4,873 Karma: 36536965 Join Date: Aug 2010 Location: Southwest, USA Device: Kindle Oasis 3; Kobo Aura One; iPad Mini 5	I know you're not going for Kindle-bashing. It's just that until I had the Kindle I didn't understand the wireless access thing either so I thought I would try to explain it. Now I see that it is just two entirely different mindsets in the way that users interact with their ereaders. Both models have their pros and cons. I wish somebody would combine the two into the ultimate system! Sony has infamously made the statement that their buyers want a touchscreen over wireless. What is amusing to me is that on the Sony forum you read people debating about wireless accesss but on the Kindle forum you read people debating why they don't want a touchscreen. Personally I love the touchscreen. People want their mobile phones to have a touchscreen so why wouldn't they want the same for improving ereader technology? Just like I don't get why Sony didn't add Wi-fi to the new 350/650 models even if they only kept 3G in the 950. I am a big time library user too as you know from other threads. And, I prefer to buy my books in EPUB format to have a variety of sources from which to purchase and also to have the portability option to other ereader brands. I have used the Sony Store occasionally on my 900 to browse for books but not really to purchase them. The Sony Store does have a best sellers and recommendations page, you can access your wishlist, and you can redownload previously purchased Sony books from your account page too. However, only a few books have what Sony calls excerpts. You read them within the store on your ereader, and 3G can sometimes be slow so it's awkward. It is really slick how Amazon lets you download a chapter (for most of the books in their store) straight to your device. You can collect several samples and read them when you want. Sony needs to be more internet user-friendly. That's why I'm happy that they've added a browser to the 950. I've always been jealous of the Kindle's wikipedia integration. I am also really happy that they are soon to release mobile apps. It will be nice to read content on multiple devices like my iPhone and have it synched. Sony has excellent ereader hardware. It just seems that they are slow to join the party on some of these software features.

10-17-2010, 06:41 AM	#14
hoichi male solipsist pig Posts: 102 Karma: 440818 Join Date: Oct 2010 Location: Moscow Device: Nook Simple Touch→Kobo Aura HD	I, for one, know that I have an addiction and that cloud access is bad for me (this article sums the pitfalls of web nicely), so I definitely don't need no net in my books, thank you

10-17-2010, 02:09 PM	#15
Bookworm_Girl E-reader Enthusiast Posts: 4,873 Karma: 36536965 Join Date: Aug 2010 Location: Southwest, USA Device: Kindle Oasis 3; Kobo Aura One; iPad Mini 5	hoichi, Thank you for sharing the Wired article. It was very interesting. I think I have an addiction too as a "hunter and gatherer in the electronic data forest". But, I also like to think of myself as a "cultivator of personal knowledge". After all I bought an ereader so I can read books and not surf the internet. I like to read a variety of book genres: nonfiction, historical fiction, books that are set outside the US. So really I want to use the browser on the ereader to help supplement my reading experience to understand more about the people and places and historic events and scientific topics that are in the books I am reading. For example, it would be convenient to click on a place in a book and then be connected to a wikipedia article that shows a picture and description of it. A few years ago I used to have to stop reading and go to my computer to do this research. Before the internet you had to leave your house and go to the library. More recently I keep my smartphone nearby and don't even have to get out of my chair. That's why I like that the Kindle has the dictionary, wikipedia, google searches integrated right into your book reading experiencing. The 950 is supposed to have this integration too and that is why I am looking forward to it. OK, I admit and fully accept it. I'm an information addict! SeaBookGuy, I've been thinking some more about why I don't purchase ebooks on my 900. I really thought that I would when I purchased it. One reason is that Sony doesn't usually have the best price. The second reason is that it downloads the book into your main memory. It disrupts my organization system! I know that I am going to have to spend time later to move the book around into its proper collection for syncing so why not just download it and transfer via the computer to begin with. On the Kindle after the book downloads to the main memory, you can then move it into any collection. I think that the new Sony models now allow you to create and manage collections on the ereader so perhaps this issue is resolved. I think my favorite features of the 900 that I like are not the 3G but the 7" screen and the touchscreen and the cover image display. I think that Sony makes the best ereader hardware. I really want to see them succeed and remain competitive. I think many people don't buy the Sony ereaders simply because it doesn't have Wi-fi/3G, even if they might not use it. Now that the Sony Store sells EPUB ebooks, they can be used on a variety of ereaders. Why doesn't Sony have an internet-based bookstore with a shopping cart rather than force people to install their software? They would get more sales, I think, and maybe that would help reduce book prices.

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