Chronicle Books To Roll Out Cookbook-based Apps

[kjk]

http://diannej.com/blog/2010/07/chro...ok-based-apps/

Lorena Jones became publishing director of Chronicle Books last fall, and she’s focusing on the newest part of her job: developing dynamic digital content for mobile applications, enhanced e-boooks, and iPads.

“Five of us here are trying to learn all this stuff at warp speed,” she said. “We work super collaboratively.” Jones has done about a dozen deals since January, including six iPhone apps and 3 iPad apps. She calls the products “suites.”

Note these are Apps not eBooks for the most part-

Publishers are deciding how much they want to invest and experiment, said Jones. It’s an intriguing issue, since apps sell for just a few dollars compared to a hard-cover cookbook, which typically retail for $25-$35. Publishers need sales in the hundreds of thousands to make the investment add up