Video: 17 minutes with E-Ink head of Marketing

Charbax · 06-25-2010, 12:56 AM

Here's a video interview with Sriram Peruvemba at the Freescale Technology Forum in Orlando. He shows off the plastic unbreakable and bendable e-ink screen and talks about the status of e-ink technology in the market.

Source: ARMdevices.net

The plastic screen, integration with the Freescale i.MX508, all that means lower cost sub-$100 e-readers, some that are basically unbreakable, that you can drop on the floor safely, that can be put in the bag without leather case, the e-ink based screens can then also more likely be used by children in school.

eLiNK · 06-25-2010, 05:51 AM

any talk of availability?
Sorry, do not have access to youtube.

feelfine · 06-25-2010, 07:28 AM

It is almost the same as plastic logic videos that I have been watching for almost as long as a year. And where is the que at the moment ? I find it all quite exciting but as long as there is no device on the market that prooves the technology is mature enough for end-customers I am not going to belive any talk about affordable plastic e-readers. I do not even want especially affordable. I just want to see any of those plastic readers anywhere to buy. And all that we have got is those boring interviews. I am really tired of those ...

BenLee · 06-25-2010, 10:02 AM

Quote:

Originally Posted by feelfine

It is almost the same as plastic logic videos that I have been watching for almost as long as a year. And where is the que at the moment ? I find it all quite exciting but as long as there is no device on the market that prooves the technology is mature enough for end-customers I am not going to belive any talk about affordable plastic e-readers. I do not even want especially affordable. I just want to see any of those plastic readers anywhere to buy. And all that we have got is those boring interviews. I am really tired of those ...

Right, the Que was SUPPOSED to be available yesterday. But looks like that's not gonna happen.

athlonkmf · 06-25-2010, 10:14 AM

Yeah... start talking about colour, higher contrast, and no ghosting. Then I'd be interested again. The development is going nowhere it seems. All talks.

And why the focus on bendable? They want their customers to swat flies with their einkscreen? I don't hammer on books.

olis · 06-25-2010, 10:41 AM

Quote:

Originally Posted by athlonkmf

Yeah... start talking about colour, higher contrast, and no ghosting. Then I'd be interested again

In this video they indeed show higher contrast and color screens:

dedo · 06-25-2010, 11:18 AM

Quote:

Originally Posted by athlonkmf

And why the focus on bendable? They want their customers to swat flies with their einkscreen? I don't hammer on books.

Because screens would be less fragile...

BVLarson · 06-25-2010, 11:34 AM

Good videos, I'm posting them for my CS summer students!
(I teach college computer science)

Dulin's Books · 06-25-2010, 12:02 PM

color production is coming later in the year

Dulin's Books · 06-25-2010, 12:28 PM

Quote:

Originally Posted by feelfine

It is almost the same as plastic logic videos that I have been watching for almost as long as a year. ..

well its the same only that the substrate is plastic. Plastic Logic makes plastic transistors- its a whole other ball game.

Quote:

Originally Posted by BenLee

Right, the Que was SUPPOSED to be available yesterday. But looks like that's not gonna happen.

worse than that
http://www.engadget.com/2010/06/25/p...cancels-pre-o/

Thank you charbax, i dont find the interviews boring at all.

Charbax · 06-30-2010, 05:41 AM

This is a 17 minute interview with the Vice President of Marketing at E Ink about the future of their technologies and how they feel they compete with the iPad.

reederman · 06-30-2010, 10:28 AM

Quote:

E Ink Holdings Inc. is also working to deploy E Ink to render text on devices other than e-readers, Taiwanese CEO Scott Liu, 61, says. Imagine a device the size of a credit card with a small screen that runs on E Ink technology and can be used for more than two years on a single battery charge. That is the future, Liu says, and other products could include smart cards, mobile phones and so-called “smart surfaces,” which will have multi-touch interfaces that allow several users to work on one device at the same time.

see full story here in Taiwan media today:

http://taiwanreview.nat.gov.tw/ct.as...em=107226&mp=1

Dulin's Books · 06-30-2010, 11:30 AM

i think they just missed it Charbax- its front page now

parryl · 06-30-2010, 11:31 AM

talk talk is very good . slow to market will kill them

J. Strnad · 06-30-2010, 11:50 AM

Thanks for the article link! I'd rather read about this than watch a video.

06-25-2010, 12:56 AM	#1
Charbax Addict Posts: 203 Karma: 550683 Join Date: Mar 2007	Video: 17 minutes with E-Ink head of Marketing Here's a video interview with Sriram Peruvemba at the Freescale Technology Forum in Orlando. He shows off the plastic unbreakable and bendable e-ink screen and talks about the status of e-ink technology in the market. Source: ARMdevices.net The plastic screen, integration with the Freescale i.MX508, all that means lower cost sub-$100 e-readers, some that are basically unbreakable, that you can drop on the floor safely, that can be put in the bag without leather case, the e-ink based screens can then also more likely be used by children in school.

06-30-2010, 05:41 AM	#11
Charbax Addict Posts: 203 Karma: 550683 Join Date: Mar 2007	This is a 17 minute interview with the Vice President of Marketing at E Ink about the future of their technologies and how they feel they compete with the iPad. Last edited by Charbax; 07-03-2010 at 08:14 AM.

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06-25-2010, 05:51 AM	#2
eLiNK Addict Posts: 344 Karma: 6494 Join Date: Jan 2008 Device: PRS-505, KDXG	any talk of availability? Sorry, do not have access to youtube.

06-25-2010, 07:28 AM	#3
feelfine Member Posts: 16 Karma: 10 Join Date: Jul 2008 Device: iliad book edition	It is almost the same as plastic logic videos that I have been watching for almost as long as a year. And where is the que at the moment ? I find it all quite exciting but as long as there is no device on the market that prooves the technology is mature enough for end-customers I am not going to belive any talk about affordable plastic e-readers. I do not even want especially affordable. I just want to see any of those plastic readers anywhere to buy. And all that we have got is those boring interviews. I am really tired of those ...

06-25-2010, 10:14 AM	#5
athlonkmf Guru Posts: 714 Karma: 1014039 Join Date: May 2007 Device: Sony PRS-500, Sony PRS-505, Kindle 3, Sony PRS350, iPad 64GB	Yeah... start talking about colour, higher contrast, and no ghosting. Then I'd be interested again. The development is going nowhere it seems. All talks. And why the focus on bendable? They want their customers to swat flies with their einkscreen? I don't hammer on books.

06-25-2010, 11:34 AM	#8
BVLarson Author Posts: 123 Karma: 900 Join Date: Jun 2010 Location: California Device: Kindle	Good videos, I'm posting them for my CS summer students! (I teach college computer science)

06-25-2010, 12:02 PM	#9
Dulin's Books Wizard Posts: 2,806 Karma: 13500000 Join Date: Nov 2009 Location: Portland, OR Device: Boox PB360 etc etc etc	color production is coming later in the year

06-30-2010, 11:30 AM	#13
Dulin's Books Wizard Posts: 2,806 Karma: 13500000 Join Date: Nov 2009 Location: Portland, OR Device: Boox PB360 etc etc etc	i think they just missed it Charbax- its front page now

06-30-2010, 11:31 AM	#14
parryl Enthusiast Posts: 38 Karma: 36 Join Date: Nov 2007 Device: iliad / nokia 6600 slide	talk talk is very good . slow to market will kill them

06-30-2010, 11:50 AM	#15
J. Strnad Guru Posts: 915 Karma: 3537194 Join Date: Feb 2009 Device: Kobo, Kindle 3, Paperwhite	Thanks for the article link! I'd rather read about this than watch a video.

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