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#1 | |
Author
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Authorship in the Information Age
Some MR members will know that I launched an experiment a couple of years ago, offering free download of six of my novels, requesting payment only from satisfied readers. The experiment ended on Sunday, and I have just posted a summary on my blog.
I go on to speculate about authorship in the Information Age. The whole thing is much too long to quote here, but the gloomy conclusion is that Quote:
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#2 |
Guru
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I hope that you're wrong. Given that there is money to be made from fiction, I think that a model will emerge to tap that market in a way that is widely viewed as fair. The problem with the ebook market at the moment is that the major publishers are not supporting a model that provides convenience, quality and a fair price.
The smashwords approach looks like a good one. I've downloaded your free book, and if I like it, I'll buy more. Like a lot of people, I tend to buy books from authors that I've read before, or who I have a trusted recommendation for - or that are free. In a world with so much on offer, much of low quality, I think a free taster is a good idea. It seems to me that it's too early to say how all this will pan out. I don't think that your original "honesty box" approach will make many authors a living, but I'm hopeful that the smashwords model (free tasters, low price but direct from the author) can work. There's an interesting blog from JA Konrath on this. |
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#3 |
Wizard
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Richard, in some ways I agree with you and in some ways I don't
![]() Regarding your point about free content, I think one has to consider that there are simply a lot of entertainment options these days. I don't even have cable, yet I can watch three of the four shows I enjoy just with the two channels I get over the air. The other, I can watch for free off the website of the network who airs it. I also have free access to a community centre right across the street complete with skating rink and running track, I am thinking of getting the wii so I will have another 'active' option in the evenings, the internet can fill a lot of time---and then, book-wise, there are freebies galore at Project Gutenberg and here, there are hundreds of author promo books or free samples I have downloaded and not gotten to yet, there are books I have *bought* and not gotten to yet... I went through a phase of micropay hoarding at Fictionwise and spent it on tons of little cheap books I now regret having to slog through to clear out my TBR pile, and I have made a resolution this year to only read quality books. If I start it and it doesn't grab me, I am shelving it and moving on. It's not that people don't like reading or don't like books. It's just that there is so much competing for their time and attention! If you think this is unique to the digital age, just check out the TBR pile at my parents paperbook house---she buys something, reads it, puts it on his bedside table in case he wants to read it next. He buys something, reads it, puts it on her table etc. Meanwhile, he's already bought his next one. And the cycle repeats. They each have a stack an arms-length high! I think authors are just going to have to accept that pure *writing* is not going to be the only part of the job if they want to make money at it. Plenty of authors have said 'it's not fair to expect authors to take time away from writing to do PR work' or 'not every author is a self-promoter and it doesn't mean they are a bad writer.' But that is not going to be good enough anymore. If people want 'being an author' to be their *career* and support them for bread and butter, they are going to have to be shameless self-promoters to get themselves noticed and make their book stand out from the crowd. Otherwise, it'll be a hobby, I'm afraid. In an ideal world, maybe authors would be able to 'just' write. But in an ideal world, daycare workers would make more than minimum wage, and ticket-takers at the subway station would not be along the highest-paid civil servants in my city... |
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#4 |
Guru
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Donationware rises and falls with the level of commitment people have to the product.
If I were to get your book from someone I know, or stumbled upon it, or something, I would have no emotional attachment to it whatsoever, initially. After reading it, I might like it, or not. Now, if you were to give it away for free to all MobileRead members, me being one of them, I would feel like you are my friend. And I try to support my friends, when I can. And suppose my credit card was not maxed out again, like it frequently is, I would gladly send some cash (so to speak) your way. Also, it requires a certain maturity for the concept of "you get what you pay for" to evolve. When I was young, I think I bent some car antennas and broke a few windows. I never had to *work* to acquire something. Everything was free, or you saved up for it (with "free" money you got from people, like allowances and christmas, birthdays etc.) so you never really learned the value of something. Sure, you were in love with the new bike you got "yourself" or the stuff you earned by showing up at your grandparents'. It's been a long, long time (retrospecively) until I realized that just because you can get something for free does not mean you should. I'm not rich (yet ![]() |
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#5 | |
Author
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Location: Norfolk, England
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Ben, I read J A Konrath's post and he makes it clear that he owes his success to having started in print. He also says he can write four books a year, which does make me wonder about the quality (I've never read him).
Smashwords is a brilliant idea and all kudos to them for making it work. Now if they could just find a way to speed the site up ... ficbot, I agree completely. Just as mp3s have made bands concentrate on live performances, etc., to make ends meet, so will other artists whose work can be digitized and duplicated. Watching an author type at a computer is unlikely to attract much interest, but I have a nascent idea in this respect which I was going to develop further before going public. However, given the nature of the project, I may as well say something now. Here is an extract from an email to a friend, asking advice: Quote:
The first thing to do would be to gauge the amount of interest in this. How keen would readers and writers be to get involved? The readers could watch and guide the raw process of creating a novel, rewrites, blocks, inspirations and all. The writers could learn quite a bit (I have been doing this for 40 years now.) Perhaps the best thing would be the interaction, the persuasion and voting: and the first question to be settled is the choice of book. The nudist colony will be more amusing, but the conspiracy theory might sell to Hollywood and make us all rich. If and when people start to indicate an interest, we would have to decide what the subscription would be, together with other financial stuff. That settled, we'd get the exact terms and the legal side sorted; with any luck one of us would be a lawyer. I would need some help in the geek department, too. Squarespace.com offers some cool blogging services and might be just the thing. I have more thoughts about this, but that's quite enough for now. So, the thing is, am I nuts or does anyone out there think this could provide a new way for writers to work? |
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#6 |
Wizard
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That sounds like a very complex scheme, Richard. Best of luck to you if you can make it work though. I think the next big internet success story is going to be whomever gets a taker on something like 'the books are free but the movie rights cost a million dollars' but I could be wrong.
It's important to think not just about what might be changing for the worse but what might be changing for the better, too. I'll give you an example, I am in my 30s now and finding it harder and harder to keep my weight down compared to when I first started working out, in college. So when I look to add something to my schedule, I am increasingly trying top get away from things like movies and internet which involve just sitting around. I sometimes go to the community centre to skate or use the track, I am pondering Tae Kwon Do classes and thinking of getting a wii for a bit of fun extra activity. Books would be seemingly incompatible with this new get off the couch approach. Even audio books are problematic because you can *only* listen and can't read the traditional way. The Kindle has been a valuable upgrade for me because the TTS lets me use it like an audio book, the resume 'normal' reading later. Yes, this might sometimes involve removing the DRM to enable this feature, should one be amenable so such a thing ![]() |
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#7 | ||
Guru
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Quote:
Quote:
One model that might work, I think, is one which gets people coming back for more, paying a little at a time, with the first fix for free. It's reminiscent of the 19th century authors churning out what is now literature in instalments. If it was good enough for them? Whatever you end up doing - good luck with it, and more power to you for persevering after the b*stards left the honesty box empty! |
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#8 |
The one and only
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Richard, congrats on your net income, honestly! I tried this some time ago with a series of mine, 25 episodes totalling in more than 300.000 downloads by now.
Donations response? Zero. Zip. Zilch. None. Maybe this is a cultural attitude. I'm from Germany, and usually Germans tend to treat free stuff either a) if it's free, the author already seems to have enough money. So why pay him? b) if it's free, it can't be good. Good things aren't for free. c) if you want to give it away for free, suit yourself. When will the next episode be online? This was two or three years back, before the rising of eInk readers. So maybe the situation has changed. But I doubt it. Again, thanks for your insights. |
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#9 | |
"Assume a can opener..."
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Well, I'm afraid I'd never heard of you before today, but I would offer a few thoughts, based on my observations of people's behaviour on download sites (of pirated materials), especially as it pertains to music and ebook downloads:
0. I myself hugely dislike and distrust Paypal. Also, Paypal is fairly expensive to use, which might matter for Asians (because you need to have a CC in order to credit the account) 1. A huge number of people download but never look at ebooks; this is a pure magpie instinct, coupled with a vague idea of "it's good, and doesn't cost anything to download it now, and I might feel like it later". The exact same thing applies to classical music downloads. 2. People don't like having to share things back; protocols like the torrent protocol force people to do so at least to some degree, but whenever they can get away with something, the majority will choose to do so. 3. You might have attracted downloads because of the "novelty" of downloading something for free legally. ![]() 4. during most of this 2-year period, ebook-reader sales were still in their infancy. The lack of a comfortable reading platform likely discouraged people from "having a look" at your book. Now, I can't tell you what kind of weights to apply to any of the points made above, but may I, as an antidote to the slightly depressed undercurrent, suggest you read the article "Culture is Ordinary" by Raymond Williams? The point I was reminded of by reading your post was this: (Excuse length) Quote:
The point that is not often noticed or drawn attention to is that we are getting an ever larger amount of input from the "classes" that in earlier days would have been pretty much entirely mute (because of a lack of social access to the media). This will surely lead to more dross, and a lower signal-to-noise ratio, but it is accompanied by a less noticeable (because less controversial) growth of the somewhat-higher-educated. So remain hopeful for our collective culture, even if you aren't being remunerated for your freely distributed books yet. ![]() Last edited by zerospinboson; 02-17-2010 at 03:39 PM. |
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#10 | |
Wizard
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#11 | |
Zealot
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Quote:
Not completely on topic, but possibly relevant. |
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#12 | |
Author
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Thanks for your comments and encouragement, everyone.
ficbot -- yes, probably it's crazy and would be a nightmare to administer! Ben -- I'll keep bouncing back for as long as I can. Your model is used with great success by Alexandra Erin, and is something I might well look into. K-Thom -- the thing to do is not take it personally. Easier said than done, I know. zerospinboson -- that's fascinating. We should never assume anything; only make observations based on firm scientific evidence, which my experiment does not really provide. And indeed Penguin and other publishers are working on supercharged editions with hyperlinks appropriately placed in the text: an ideal use for an iPad. lene -- you are very sweet, but only satisfied readers were asked to pay. If the books are on your TBR list, there's no need for you to do so. Please PM me. It's late here, so I probably won't get back to the computer till tomorrow. NightGeometry -- some of the most amazing wildlife photography is the work of amateurs, so I know just what you mean. You have to do these things for the love of it. No one sensible goes into any sort of artistic endeavour with the aim of making a fortune. Still, we can always try! Ralph Sir Edward of this parish posted the following thoughtful comment on my blog, and I hope he won't mind if I paste it here: Quote:
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#13 |
Wizard
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I think the payment model could be tweaked. If micropayments were embedded in the document, it could be possible to have the first 5 chapters free then ask for a micropayment per remaining chapter. A minimum of 10 cents per chapter and at the end of the book prompt for more if they liked it.
For people to pay for an item they need to believe the item has some distinct value. A PDF which has no physical body and barely any cost to create doesn't have the same perceived worth compared to a paper book where the reader knows cost has gone into the actual production of additional copies. With e-books the cost that has gone into 'printing' additional copies is perhaps 0.0001 cents per copy. If the reader believes there is little cost to the author they may be less inclined to pay for it. So the donation scheme may not work without additional incentive. I would suggest: - First half of the book then a minimum donation of $1 for the rest of the book. If they get that far they are enjoying it and most people will pay (who leaves a book half read over $1). - The method of payment MUST BE fast, simple and easy. You lose consumers if they have to create a paypal account or trudge to a specific website (putting down their reader to do so). Ideally the micropayment method needs to be integrated into the reading device with existing payment methods. - Offer half of the money to charity. Make the minimum payment $2 but $1 of that goes to cancer research of some kind of charity. People gain the added benefit of feeling good about themselves when they make a purchase, you feel good about donating hundreds/thousands to charity and you get more sales. - Also there need to be limited edition real world collectors edition versions of the items. Nine Inch Nails who gave away their last album for donation made millions of dollars off the limited edition versions, which as I recall were vinyl and some nice artwork (and may have been signed by the singer). See http://theslip.nin.com/ They sold out of that initial pressing I believe, netting the band some 1 million dollars or so. Consumers who become fans of your work will pay additional amounts for physical versions of media. If they LOVE your work, their $1 ebook purchase can turn into a $40 signed hardcover purchase, you need to upsell these people. Independent E-book authors have the advantage of being able to see the music model where people have tried and failed at certain things. |
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#14 | |
Grand Sorcerer
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Quote:
Not in the least, sir. (bows) |
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#15 |
Grand Sorcerer
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I was one of those who paid for it when you waived the fee for MR book club members. It was totally worth it too. I'm glad that you posted this actually, because now I know you're on Smashwords. I've been wanting to read another one of your books. Loved Refuge!
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