Why isn't MMS messaging a huge success?

Bob Russell · 05-16-2006, 05:17 PM

There's a great series now available on mobile messaging. Part 2 takes a look at MMS and says it seemed like a sure thing, but hasn't lived up to the hype. "...we take a closer look at MMS and related services and capabilities. MMS has mainly been identified with picture messaging, but there are other possibilities, including video messaging, instant voice messaging, one-to-many multimedia carrier promotions and so on. Specific applications include everything from sending pictures of yourself to on-the-fly dating services to real estate agents sending clients pictures of newly listed properties."

One reason is simply that not all phones can support MMS messaging. Some consumers may shy away because of bad early experiences, just like some customers are shying away from camera phones that are now starting to take "real" pictures with decent quality. Ease of use is also only now catching up.

Also check out the Part 1, which talks about the introduction of various messaging types along with voice services.

erwin · 05-17-2006, 07:16 PM

Why isn't MMS messaging a huge success?

One word (plus one adjective... ;-): offensive prices.

05-16-2006, 05:17 PM	#1
Bob Russell Recovering Gadget Addict Posts: 5,381 Karma: 676161 Join Date: May 2004 Location: Pittsburgh, PA Device: iPad	Why isn't MMS messaging a huge success? There's a great series now available on mobile messaging. Part 2 takes a look at MMS and says it seemed like a sure thing, but hasn't lived up to the hype. "...we take a closer look at MMS and related services and capabilities. MMS has mainly been identified with picture messaging, but there are other possibilities, including video messaging, instant voice messaging, one-to-many multimedia carrier promotions and so on. Specific applications include everything from sending pictures of yourself to on-the-fly dating services to real estate agents sending clients pictures of newly listed properties." One reason is simply that not all phones can support MMS messaging. Some consumers may shy away because of bad early experiences, just like some customers are shying away from camera phones that are now starting to take "real" pictures with decent quality. Ease of use is also only now catching up. Also check out the Part 1, which talks about the introduction of various messaging types along with voice services.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Success!	Dan21	Astak EZReader	9	01-27-2010 07:24 PM
The Kindle's success - all bluff?	Alexander Turcic	News	62	07-05-2008 02:16 PM
PVI on its way to success thanks to E Ink	Alexander Turcic	News	10	10-30-2007 10:38 AM
Instant Messaging	brahamt	Lounge	8	07-21-2004 03:10 PM

05-17-2006, 07:16 PM	#2
erwin Newton Zaelot Posts: 39 Karma: 60 Join Date: May 2006 Location: Trieste, Italy Device: Toshiba G900, Newton	Why isn't MMS messaging a huge success? One word (plus one adjective... ;-): offensive prices.

Advert