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			 Sir Penguin of Edinburgh 
			
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				Interview - Michael Serbinis, president of Shortcovers
			 
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			 neilmarr 
			
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			Thanks, Nate. Interesting. Glad to see that folks are now predicting deviced under the hundred bucks mark. I can actually picture them, bubble-wrapped, at supermarket checkouts for less than $50 before too long. The more accessible ebook readers become, the richer the experience of reading will be for the entire world. One thing I'm not to keen on is the way (as in this interview) the focus is on Kindle. It's by no means a unique device, but the trademark's seems to be entering the vocabulary in the same way as Hoover, Selotape and Moped, etc as a catch-all. Folks reading ebooks (of any make) are 'kindling'. Neil
		 
		
	
		
		
		
		
		
		
		
		
		
		
	
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