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Old 07-01-2009, 10:24 AM   #1
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Borders UK introduces new reader
On the last day of June, Borders UK announced a new reader for the UK market. Named "Elonex ebook", the device can be purchased in all of the chain's stores. The price of £189 makes it a cheaper alternative to the Sony Reader, and it supports ePub and Adobe formats -- suitable for the e-books being sold on Borders website.

Peter Newbould, commercial director at Borders, said: "... by launching the Elonex e-book at a retail price of £189, making it available in all of our UK stores and ensuring it is easy to shop the 45,000 titles at www.borders.co.uk, we hope to bring new customers into the market."

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Last edited by Elsi; 07-01-2009 at 11:11 AM.
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Old 07-01-2009, 10:29 AM   #2
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Old 07-01-2009, 02:20 PM   #3
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Quote:
Originally Posted by Elsi View Post
The price of £189 makes it a cheaper alternative to the Sony Reader, and it supports ePub and Adobe formats -- suitable for the e-books being sold on Borders website....
Ummm except that my wife's just bought a Sony Reader from WHSmith's for £179. And there's some suicidal pricing on Borders website e.g. "Nothing to Lose" - last years Lee Child - yours in ePub for £17.99, or in hardback for £14.39

Hope they're making a decent margin on the reader 'cos I don't think they'll sell a lot of eBooks...

Cheers, Pete
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Old 07-04-2009, 12:46 PM   #4
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Quote:
Originally Posted by petermillard View Post
Ummm except that my wife's just bought a Sony Reader from WHSmith's for £179. And there's some suicidal pricing on Borders website e.g. "Nothing to Lose" - last years Lee Child - yours in ePub for £17.99, or in hardback for £14.39

Hope they're making a decent margin on the reader 'cos I don't think they'll sell a lot of eBooks...

Cheers, Pete
I also just bought Sony 505 from WH Smith online - with an additional free £10 voucher for e-Book purchase. Strange thing is - there are crazy (high) prices still going on eBay for 2nd hand 505's!!

Cheers
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