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Old 06-01-2009, 06:31 AM   #1
sirbruce
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GearLog: Searching for eBooks at Book Expo 2009
http://www.gearlog.com/2009/05/searc..._at_book_e.php

Cool-Er:


BeBook:


Kindle:


Sony:
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Old 06-01-2009, 09:49 AM   #2
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Why'd they pick her to demo the device?
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Old 06-01-2009, 09:55 AM   #3
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Tricky question. I have been wondering a loong time..

Would it be for symetry purpose?:
- red color on both sides
- display: screen side vs show side
Last edited by roger64; 06-01-2009 at 10:01 AM.
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Old 06-01-2009, 10:11 AM   #4
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Why'd they pick her to demo the device?
Because she'd be better to get all the horny geeks over to look at the Cool-er then some guy in a business suit.
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Old 06-01-2009, 10:37 AM   #5
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Oh! I would never have thought this could be the answer...never...

and what about Cool.er against Hot.her?, a sauna-like visual effect?
Last edited by roger64; 06-01-2009 at 10:44 AM. Reason: typo
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Old 06-01-2009, 10:57 AM   #6
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Because she'd be better to get all the horny geeks over to look at the Cool-er then some guy in a business suit.
Oh... So that's how you call 'em now?
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Old 06-01-2009, 11:02 AM   #7
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Because she'd be better to get all the horny geeks over to look at the Cool-er then some guy in a business suit.
You make it sounds like just geeks are horny. Perhaps 50% or so of the population (straight men) are horny.

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Old 06-01-2009, 11:47 AM   #8
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unbelievable...
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Old 06-01-2009, 11:55 AM   #9
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I don't know about the intended target, but I'm sure the guy who took the Cool-er picture is male . He certainly knew what to focus on...
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Old 06-01-2009, 12:12 PM   #10
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Why'd they pick her to demo the device?
Because her dress matched the Cool-Er's color, duh!

From my other thread

Quote:
Interead, a British company that introduced its new Cool-er electronic reader the first day of the Expo, sponsored a booth at which two blond women in tankinis handed out nonalcoholic margaritas and more potent piña coladas to a steady stream of conventiongoers who stopped by to watch demonstrations of the new devices.
Last edited by sirbruce; 06-01-2009 at 12:15 PM.
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Old 06-01-2009, 12:35 PM   #11
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Reminds me of an Ace Hardware convention held in Dallas in the 70's - when they had the Dallas Cowboy cheerleaders demonstrating the hot tubs.
Think we'll ever get past this "sex sells" gimmickry?

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Old 06-01-2009, 12:43 PM   #12
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Think we'll ever get past this "sex sells" gimmickry?
Do we need/want to get past that?
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Old 06-01-2009, 01:38 PM   #13
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*rolls eyes*
Because its a well known practice at trade shows to hire women who wear little outfits to draw more people (men) to their booths.

I would have liked a picture of the cool-er that actually showed the reader a bit better. But ahh well.


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