Holiday Season E-reading device study

anthony81 · 11-20-2013, 06:03 PM

The online survey sampled 603 US adults with children ages 2 to 13, who read ebooks. This is the third such survey by PlayCollective over the course of 12 months, tracking penetration, habits and attitudes in digital reading.

http://www.digitalbookworld.com/2013...oliday-season/

tubemonkey · 11-20-2013, 07:06 PM

Interesting; and I see the Fire won out once again. In my opinion, it's the best choice for children in that age range. The Fire has the best overall package of price, quality, content, and customer service.

John F · 11-20-2013, 07:52 PM

Is there a reason why there is a single entry for "Kindle Fire", but the "iPad" is broken into four entries?

elemenoP · 11-20-2013, 08:19 PM

Quote:

Originally Posted by John F

Is there a reason why there is a single entry for "Kindle Fire", but the "iPad" is broken into four entries?

Ooooh, BURN!

mr_nihilism · 11-20-2013, 08:59 PM

Quote:

Originally Posted by elemenoP

Ooooh, BURN!

Agreed.

fjtorres · 11-20-2013, 09:21 PM

Quote:

Originally Posted by John F

Is there a reason why there is a single entry for "Kindle Fire", but the "iPad" is broken into four entries?

Because that way they can better annoy publishing industry people.

Fbone · 11-20-2013, 11:14 PM

The second most popular response is "other tablet" at 20%. That is a rather poorly constructed survey. Nexus 7 didn't even receive at least 1%?

tubemonkey · 11-21-2013, 12:28 AM

Quote:

Originally Posted by John F

Is there a reason why there is a single entry for "Kindle Fire", but the "iPad" is broken into four entries?

Good catch! I didn't notice that breakdown. A little favoritism, maybe? Not good.

That gives the iPad a commanding lead at 47%, while the Fire trails a distant second at 29%. Still, it doesn't change my opinion. The Fire is still the best choice for children.

Froide · 11-21-2013, 12:52 AM

Agree that the survey is poorly constructed and seems biased. Also agree that it's appropriate to combine the iPad entries to total 47% (which yields a different story from that told by the survey as presented), as does combining the two named NOOK entries, which total 20%. And it's unclear where the NOOK Color and NOOK Tablet are categorized and the effect this has on the NOOK count.

tubemonkey · 11-21-2013, 01:07 AM

Quote:

Originally Posted by Froide

Agree that the survey is poorly constructed and seems biased. Also agree that it's appropriate to combine the iPad entries to total 47% (which yields a different story from that told by the survey as presented), as does combining the two named NOOK entries, which total 20%. And it's unclear where the NOOK Color and NOOK Tablet are categorized and the effect this has on the NOOK count.

I can see the separate entries for the Nook HD / Nook, and the Kindle Fire / Kindle. The Nook and Kindle entries more than likely refer to the eink ereaders; a decidedly different animal. Otherwise, you're spot on.

Catlady · 11-21-2013, 11:55 AM

I would like to see an age breakdown: 2-13 is too vast a range.

ProfCrash · 11-21-2013, 02:24 PM

I wonder if the catagories were broken down based on an open ended question. Something like , "Will you be buying a device for your children to read e-books on" If they said yes "What device will you buy?"

If that is the case, then I suspect most people talk about the Kindle Fire as a Kindle Fire and they don't say HD or size. iPads are labeled by thir version or size by most folks. Notice that the iPad 3 is not included but the iPad 2 and 1 are. So people specifically siad those devices, which they can get for a pretty good price now, but did not say the iPad 3.

That would also allow someone to say a tablet and when asked more specific questions "Do you kow what type?" They could say no and it gets tossed into other tablet catagory.

Hamlet53 · 11-21-2013, 06:05 PM

So Sony, Kobo, et al are only 6% combined? That helps explain the blank looks I get when people ask me what my Sony reader is and I tell them. There does not seem to be an explanation of what a “Children's e-reader” is?

tubemonkey · 11-21-2013, 06:21 PM

Quote:

Originally Posted by Hamlet53

There does not seem to be an explanation of what a “Children's e-reader” is?

LeapFrog?

fjtorres · 11-21-2013, 07:13 PM

Quote:

Originally Posted by Hamlet53

So Sony, Kobo, et al are only 6% combined? That helps explain the blank looks I get when people ask me what my Sony reader is and I tell them. There does not seem to be an explanation of what a “Children's e-reader” is?

That lines up with ebook market share estimates that peg the entire adept epub space at less than 10%.

11-20-2013, 06:03 PM	#1
anthony81 thaumaturgist Posts: 32 Karma: 350010 Join Date: Oct 2013 Location: PA (USA) Device: Kindle PW1+2,K5,NST/NST Glow/Kobo Aura	Holiday Season E-reading device study The online survey sampled 603 US adults with children ages 2 to 13, who read ebooks. This is the third such survey by PlayCollective over the course of 12 months, tracking penetration, habits and attitudes in digital reading. http://www.digitalbookworld.com/2013...oliday-season/

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11-20-2013, 07:06 PM	#2
tubemonkey monkey on the fringe Posts: 45,858 Karma: 158733736 Join Date: May 2010 Location: Seattle Metro Device: Moto E6, Echo Show	Interesting; and I see the Fire won out once again. In my opinion, it's the best choice for children in that age range. The Fire has the best overall package of price, quality, content, and customer service.

11-20-2013, 07:52 PM	#3
John F Grand Sorcerer Posts: 8,006 Karma: 71261339 Join Date: Feb 2009 Device: Kobo Clara 2E	Is there a reason why there is a single entry for "Kindle Fire", but the "iPad" is broken into four entries?

11-20-2013, 11:14 PM	#7
Fbone Is that a sandwich? Posts: 8,318 Karma: 103930826 Join Date: Jun 2010 Device: Nook Glowlight Plus	The second most popular response is "other tablet" at 20%. That is a rather poorly constructed survey. Nexus 7 didn't even receive at least 1%?

11-21-2013, 12:52 AM	#9
Froide Wizard Posts: 1,898 Karma: 9851695 Join Date: Mar 2012 Location: Noo Yawk Device: Samsung Galaxy and Windows devices. RIP: Palm & Nook devices.	Agree that the survey is poorly constructed and seems biased. Also agree that it's appropriate to combine the iPad entries to total 47% (which yields a different story from that told by the survey as presented), as does combining the two named NOOK entries, which total 20%. And it's unclear where the NOOK Color and NOOK Tablet are categorized and the effect this has on the NOOK count.

11-21-2013, 11:55 AM	#11
Catlady Grand Sorcerer Posts: 7,423 Karma: 52734361 Join Date: Oct 2010 Device: Kindle Fire, Kindle Paperwhite, AGPTek Bluetooth Clip	I would like to see an age breakdown: 2-13 is too vast a range.

11-21-2013, 02:24 PM	#12
ProfCrash Tea Enthusiast Posts: 8,554 Karma: 75384937 Join Date: Jul 2010 Location: Somewhere in the USA Device: Kindle1, Kindle DX Graphite, K3 3G, IPad 3, PW2	I wonder if the catagories were broken down based on an open ended question. Something like , "Will you be buying a device for your children to read e-books on" If they said yes "What device will you buy?" If that is the case, then I suspect most people talk about the Kindle Fire as a Kindle Fire and they don't say HD or size. iPads are labeled by thir version or size by most folks. Notice that the iPad 3 is not included but the iPad 2 and 1 are. So people specifically siad those devices, which they can get for a pretty good price now, but did not say the iPad 3. That would also allow someone to say a tablet and when asked more specific questions "Do you kow what type?" They could say no and it gets tossed into other tablet catagory.

11-21-2013, 06:05 PM	#13
Hamlet53 Nameless Being	So Sony, Kobo, et al are only 6% combined? That helps explain the blank looks I get when people ask me what my Sony reader is and I tell them. There does not seem to be an explanation of what a “Children's e-reader” is?

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