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Old 09-03-2013, 03:34 PM   #1
tubemonkey
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Android 4.4 to be called KitKat
No Key Lime Pie?

Quote:
The tech giant, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for version 4.4 that’s expected to launch this fall: Kit Kat, the chocolate candy bar with the well-known “Gimme a Break” jingle. Kit Kat packaging will show Android’s green robot mascot breaking a Kit Kat bar.
Link: Google names new Android operating system after chocolate bar (The Washington Post)
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Old 09-03-2013, 03:52 PM   #2
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This is unexpected but not all that surprising. Google is an advertising company after all.

Brilliant move by KitKat. Tacky move by Google. IMO that is.
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Old 09-03-2013, 04:01 PM   #3
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Here are a few links
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Old 09-03-2013, 04:02 PM   #4
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Should have been Snickers(TM).
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Old 09-03-2013, 04:03 PM   #5
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Quote:
Originally Posted by pl001 View Post
This is unexpected but not all that surprising. Google is an advertising company after all.

Brilliant move by KitKat. Tacky move by Google. IMO that is.
I like this move by Google; especially in light of them hinting at Key Lime Pie as the next one.
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Old 09-03-2013, 04:05 PM   #6
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Should have been Snickers(TM).
That's for the letter "S"
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Old 09-03-2013, 04:22 PM   #7
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Yum!
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Old 09-03-2013, 04:26 PM   #8
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Originally Posted by pl001 View Post
Tacky move by Google. IMO that is.
Why is that?
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Old 09-03-2013, 04:32 PM   #9
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Wowow! Is Google supporting the promotion powdered baby milk in the developing world? J/K! Interesting read though:

Quote:
However, one branding expert warned there were potential pitfalls to such a deal.

"If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.

"If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected."

Nestle has faced criticism in the past for the way it promoted powdered baby milk in the developing world. It has also had to recall numerous products, most recently bags of dog food following a salmonella scare in the US.
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Old 09-03-2013, 05:33 PM   #10
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Why is that?
When a company sells its product names I don't think further explanation should be necessary. As I said, it's just my opinion.
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Old 09-03-2013, 05:41 PM   #11
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When a company sells its product names I don't think further explanation should be necessary. As I said, it's just my opinion.
No money exchanged hands, so nothing was "sold". It's an agreement between Google and Nestle.
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Old 09-03-2013, 05:59 PM   #12
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Maybe it's named for the Kit Kat Ranch in Sparks, Nevada?
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Old 09-03-2013, 06:40 PM   #13
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Wowow! Is Google supporting the promotion powdered baby milk in the developing world? J/K! Interesting read though:
I thought KitKat was Hershey's?
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Old 09-03-2013, 06:45 PM   #14
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Originally Posted by whitearrow View Post
I thought KitKat was Hershey's?
From wikipedia:

Quote:
Kit Kat is a chocolate-covered wafer biscuit bar confection that was created by Rowntree's of York, England, and is now produced worldwide by Nestlé, which acquired Rowntree in 1988,[1] except in the United States where it is made under license by The Hershey Company.
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Old 09-03-2013, 07:01 PM   #15
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It’s fitting for an OS that fragments into different pieces.
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