Amazon to sell ads on Kindle Fire front screen?

Daithi · 05-18-2012, 11:27 AM

According to an article on AdAge, Amazon is pitching the idea of allowing companies to advertise on the Kindle Fire's Welcome Screen. The cost of advertising will reputedly be $600,000 for a two-month ad buy. Exact details are still rather sketchy.

I just thought the MobileRead community might be interested in this news.

Skydog · 05-18-2012, 11:46 AM

I read this on another blog this morning. If this does materialize it had better be optional or no more Fire for me. We are bombarded enough on websites.

HarryT · 05-18-2012, 11:48 AM

An extension of the current ad-supported eInk Kindles, by the sound of it. I like the ads on my Touch, because they change, whereas you quickly get tired of the same old round of screensavers.

stonetools · 05-18-2012, 11:51 AM

In order to bring those low, low prices, Amazon's gotta monetize whenever they can. Next up: ad-supported reader apps is my guess.

Skydog · 05-18-2012, 11:54 AM

Quote:

Originally Posted by HarryT

An extension of the current ad-supported eInk Kindles, by the sound of it. I like the ads on my Touch, because they change, whereas you quickly get tired of the same old round of screensavers.

Well, perhaps that is fine for you but many of us detest ads, particularly on our ereaders. I really like the elegant screensavers on the KT.

jbcohen · 05-18-2012, 11:57 AM

I guess all new fire customers will have a chocie of an add and non-add supported fire. Have I got this wrong?

AnemicOak · 05-18-2012, 12:03 PM

Assuming the ad supported eInk readers have been a success for Amazon it seems a natural thing for them to offer a version of the Fire with ads too. Certainly something they would explore at the very least.

cvkemp · 05-18-2012, 12:07 PM

It had better be an option. If they force the ads down on me I will flash my fire with a different android and say good bye to Amazon.

ProfCrash · 05-18-2012, 02:00 PM

My guess is that you will have a choice, just like you have a choice on the Kindle.

HarryT · 05-18-2012, 02:06 PM

Quote:

Originally Posted by ProfCrash

My guess is that you will have a choice, just like you have a choice on the Kindle.

I don't think there's the slightest doubt about that. That's the way it is on the other Kindle models. No reason for the Fire to be an exception.

Ravensknight · 05-18-2012, 02:08 PM

Quote:

Originally Posted by cvkemp

It had better be an option. If they force the ads down on me I will flash my fire with a different android and say good bye to Amazon.

As Prof and Harry both said, I think Amazon realizes it will make its fans happier if it gives them the facade of choice and money saving options.

I think they have done this skillfully and made the most of it...

Kumabjorn · 05-18-2012, 02:20 PM

An ad from Samsung that every week for two months offer one of their products at Amazon for a reduced price of 20 %. Would you detest an ad like that?

Skydog · 05-18-2012, 02:35 PM

Quote:

Originally Posted by Kumabjorn

An ad from Samsung that every week for two months offer one of their products at Amazon for a reduced price of 20 %. Would you detest an ad like that?

Yes, I would.

wizwor · 05-18-2012, 02:59 PM

I like the offers on my kindle and appreciate the discounted purchase price. We have four Fires and are very happy with them. I would definately consider a bigger model for the wife and the offer option would be fine by me.

Connallmac · 05-18-2012, 03:30 PM

Quote:

Originally Posted by Ravensknight

As Prof and Harry both said, I think Amazon realizes it will make its fans happier if it gives them the facade of choice and money saving options.

I think they have done this skillfully and made the most of it...

I fail to see how there is a "facade of choice" with their ad supported Kindles.

05-18-2012, 11:27 AM	#1
Daithi Publishers are evil! Posts: 2,418 Karma: 36205264 Join Date: Mar 2008 Location: Rhode Island Device: Various Kindles	Amazon to sell ads on Kindle Fire front screen? According to an article on AdAge, Amazon is pitching the idea of allowing companies to advertise on the Kindle Fire's Welcome Screen. The cost of advertising will reputedly be $600,000 for a two-month ad buy. Exact details are still rather sketchy. I just thought the MobileRead community might be interested in this news.

05-18-2012, 11:46 AM	#2
Skydog Wizard Posts: 2,286 Karma: 7409537 Join Date: Mar 2009 Location: Circling Earth @ Mach .83 Device: Elipsa 2E, Sage, Libra Colour, Libra 2, Clara 2E, Oasis3, Voyage	I read this on another blog this morning. If this does materialize it had better be optional or no more Fire for me. We are bombarded enough on websites. Last edited by Skydog; 05-18-2012 at 11:49 AM.

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05-18-2012, 11:48 AM	#3
HarryT eBook Enthusiast Posts: 85,544 Karma: 93383099 Join Date: Nov 2006 Location: UK Device: Kindle Oasis 2, iPad Pro 10.5", iPhone 6	An extension of the current ad-supported eInk Kindles, by the sound of it. I like the ads on my Touch, because they change, whereas you quickly get tired of the same old round of screensavers.

05-18-2012, 11:51 AM	#4
stonetools Wizard Posts: 2,016 Karma: 2838487 Join Date: Oct 2010 Location: Washington, DC Device: Ipad, IPhone	In order to bring those low, low prices, Amazon's gotta monetize whenever they can. Next up: ad-supported reader apps is my guess.

05-18-2012, 11:57 AM	#6
jbcohen Wizard Posts: 3,032 Karma: 11196738 Join Date: Oct 2010 Location: Where am I? Device: Kindle Paperwhite Signature edition and a Samsung S24 Ultra	I guess all new fire customers will have a chocie of an add and non-add supported fire. Have I got this wrong?

05-18-2012, 12:03 PM	#7
AnemicOak Bookaholic Posts: 14,391 Karma: 54969924 Join Date: Oct 2007 Location: Minnesota Device: iPad Mini 4, AuraHD, iPhone XR +	Assuming the ad supported eInk readers have been a success for Amazon it seems a natural thing for them to offer a version of the Fire with ads too. Certainly something they would explore at the very least.

05-18-2012, 12:07 PM	#8
cvkemp Loving life Posts: 1,430 Karma: 7991496 Join Date: Mar 2009 Location: Hot Springs Village, Arkansas Device: PaperWhite 6 SE, Fire HD8	It had better be an option. If they force the ads down on me I will flash my fire with a different android and say good bye to Amazon.

05-18-2012, 02:00 PM	#9
ProfCrash Tea Enthusiast Posts: 8,554 Karma: 75384937 Join Date: Jul 2010 Location: Somewhere in the USA Device: Kindle1, Kindle DX Graphite, K3 3G, IPad 3, PW2	My guess is that you will have a choice, just like you have a choice on the Kindle.

05-18-2012, 02:20 PM	#12
Kumabjorn Basculocolpic Posts: 4,356 Karma: 20181319 Join Date: Jul 2010 Location: Sweden Device: Kindle 3 WiFi, Kindle 4SO, Kindle for Android, Sony PRS-350 and PRS-T1	An ad from Samsung that every week for two months offer one of their products at Amazon for a reduced price of 20 %. Would you detest an ad like that?

05-18-2012, 02:59 PM	#14
wizwor Wizard Posts: 1,068 Karma: 23867385 Join Date: Nov 2011 Device: kindle, fire	I like the offers on my kindle and appreciate the discounted purchase price. We have four Fires and are very happy with them. I would definately consider a bigger model for the wife and the offer option would be fine by me.

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