Free (Kindle/Nook) The New Players in Life Science Innovation [Business Overview]

ATDrake · 02-13-2012, 02:18 AM

The New Players in Life Science Innovation: Best Practices in R&D from Around the World by Tomasz Mroczkowski is what looks like an overview of trends in the biotech business industries for managers and investors. This is free courtesy of FT Press as part of their Operations Management series.

Currently free @ Amazon UK, will likely drop in the main store and probably show up at B&N as well.

Description
The global center of gravity in life sciences innovation is rapidly shifting to emerging economies. In The New Players in Life Science Innovation, Tomasz Mroczkowski explains how China and other new economic powers are rapidly gaining leadership positions, and thoroughly assesses the implications. Mroczkowski discusses the sophisticated innovation strategies and reforms these nations have implemented: approaches that don't rely on market forces alone, and are achieving remarkable success.

Next, he previews the emerging global "bio-economy," in which life science discoveries will be applied pervasively in markets ranging from health to fuels. As R&D in the West becomes increasingly costly, Mroczkowski introduces new options for partnering with new players in the field. He thoroughly covers the globalization of clinical trials, showing how it offers opportunities that go far beyond cost reduction, and assessing the unique challenges it presents.

Offering examples from China to Dubai to India, he carefully assesses the business models driving today's newest centers of innovation. Readers will find up-to-date coverage of bioparks, technology zones, and emerging clusters, and realistic assessments of global R&D collaboration strategies such as those of Eli Lilly, Merck, Novartis, and IBM.

With innovation-driven industries increasingly dominating the global economy, this book's insights are indispensable for every R&D decision-maker and investor.

ATDrake · 02-13-2012, 04:36 PM

Now also free @ B&N.

scrapking · 02-13-2012, 11:52 PM

Thanks for this, and several other books you posted about today!

02-13-2012, 02:18 AM	#1
ATDrake Wizzard Posts: 11,517 Karma: 33048258 Join Date: Mar 2010 Location: Roundworld Device: Kindle 2 International, Sony PRS-T1, BlackBerry PlayBook, Acer Iconia	Free (Kindle/Nook) The New Players in Life Science Innovation [Business Overview] The New Players in Life Science Innovation: Best Practices in R&D from Around the World by Tomasz Mroczkowski is what looks like an overview of trends in the biotech business industries for managers and investors. This is free courtesy of FT Press as part of their Operations Management series. Currently free @ Amazon UK, will likely drop in the main store and probably show up at B&N as well. Description The global center of gravity in life sciences innovation is rapidly shifting to emerging economies. In The New Players in Life Science Innovation, Tomasz Mroczkowski explains how China and other new economic powers are rapidly gaining leadership positions, and thoroughly assesses the implications. Mroczkowski discusses the sophisticated innovation strategies and reforms these nations have implemented: approaches that don't rely on market forces alone, and are achieving remarkable success. Next, he previews the emerging global "bio-economy," in which life science discoveries will be applied pervasively in markets ranging from health to fuels. As R&D in the West becomes increasingly costly, Mroczkowski introduces new options for partnering with new players in the field. He thoroughly covers the globalization of clinical trials, showing how it offers opportunities that go far beyond cost reduction, and assessing the unique challenges it presents. Offering examples from China to Dubai to India, he carefully assesses the business models driving today's newest centers of innovation. Readers will find up-to-date coverage of bioparks, technology zones, and emerging clusters, and realistic assessments of global R&D collaboration strategies such as those of Eli Lilly, Merck, Novartis, and IBM. With innovation-driven industries increasingly dominating the global economy, this book's insights are indispensable for every R&D decision-maker and investor.

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02-13-2012, 04:36 PM	#2
ATDrake Wizzard Posts: 11,517 Karma: 33048258 Join Date: Mar 2010 Location: Roundworld Device: Kindle 2 International, Sony PRS-T1, BlackBerry PlayBook, Acer Iconia	Now also free @ B&N.

02-13-2012, 11:52 PM	#3
scrapking Evangelist Posts: 467 Karma: 1073260 Join Date: Jan 2012 Location: Victoria, BC Device: Kobo Vox, Kobo Glo	Thanks for this, and several other books you posted about today!

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