Free booklet (Sony/Nook/iBook/Kindle) Brand Like A Rock Star-Music Trivia&Business

[ATDrake]

Brand Like A Rock Star: The Musical Companion by Steve Jones, a brand manager for one of Canada's biggest radio companies, is a companion booklet for his full length business guide Brand Like A Rock Star: Using Rock and Roll to Make Your Business Famous, courtesy of publisher Greenleaf.

This 72-page companion (1.7 megs in size) expands upon the suggested playlist in the marketing book, and adds some detailed trivia regarding each of the suggested listening songs for 21+ well-known bands and individual artists ranging from Led Zeppelin to Britney Spears, along with marketing tips derived from examining their successes, as well as comments on their musical styles.

I've had a skim, and it's a pretty nifty-looking, if somewhat "lite" read.

Anyway, free at Sony (available to Canadians) if you're interested. Not yet free in the other stores if it even exists there, but will possibly pricedrop since it's basically a glorified excerpt piece w/ additional bonus material.

If you have an interest in how the music business is run and are in the UK, you may also be interested in another recent Kindle freebie, Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped, posted in this MR thread here.

Description (cribbed from the full-length marketing guide this accompanies) copy-pasted the iBooks description I just found, since that one is actually about the companion booklet itself
Take one step further into Brand Like a Rock Star’s marketing wisdom with this soundtrack to your brand’s success

If you’ve had a chance to read Steve Jones’s Brand Like a Rock Star, you’ve seen the striking link between some of the greatest bands in history and creating an unforgettable brand for your business.

This media guide will take you deeper into the rock ’n’ roll lore and important marketing lessons behind the bands discussed in Brand Like a Rock Star. From the “buzz” culture of 1970s British punk to the Grateful Dead’s early version of database marketing, Jones shows you how rock legends have pioneered some of the most effective branding strategies.

Author Steve Jones has earned his street cred as a savvy marketer with nearly thirty years of experience in an outrageous business. Each chapter offers a five-song playlist straight from his iPod that will have you rocking out as you learn how to improve your company’s image and profits.

[ATDrake]

Huh. Finally found the freebie B&N version by searching for the full book, then seeing the All Available Formats button under it which showed the Companion. B&N really need to work on their search results.

Appropriately enough, it's also free in the iBookstore, I hope this link works for everyone, since I am copy/pasting from the iTunes Canada store.

Still not free @ Amazon, though linked for your pricedrop-check convenience, since given the multi-store promo push and the fact that this is "priced" at the "$0.99" list we usually see discounted to $0.00 for excerpts and short stories, I'll bet Amazon will shortly follow suit (or you can just hit the Report A Lower Price button if you're impatient).

[bookratt]

Originally Posted by ATDrake

Appropriately enough, it's also free in the iBookstore, I hope this link works for everyone, since I am copy/pasting from the iTunes Canada store.

I didn't have a problem with your link in the U.S. Thanks!

[SteveJones]

The "Musical Companion" to the book Brand Like A Rock Star should be free at all ebook stores, however at this point Amazon is still listing it at 99 cents. Hopefully soon we'll have them all listed as free.
It should be now available for Kindle, Sony Reader, Nook, Kobo, etc.

After all, that was the point of creating the "Musical Companion". The book itself is a business book based on the priciples of rock n roll, but the companion piece allows you to get deeper into the bands discussed.

If you have any issues, grab the pdf file here: http://www.mediafire.com/file/2hql09...lCompanion.pdf

Thanks! I sincerely hope you enjoy both the free Musical Companion and the book itself.
Steve

[ATDrake]

This has now become free @ Amazon.

Still no sign of it or the book it accompanies at Kobo, which incidentally, seems to be cheapest via Sony or B&N at $7.99 compared to Amazon's $9 or so.