Amazon's new commercial bad for Kindles

JSWolf · 01-20-2011, 03:14 PM

The new commercial for the K3 is a really bad commercial. It shows the K3 being used in a variety of situations with no cover at all. And it ends by showing someone sticking a naked K3 in a back pocket. So there goes the k3 when it's squashed or sat on.

Amazon should be showing the K3 with a cover and never ever should they show a K3 in any sort of pocket. Pocket's are bad. Going without a cover is bad. Amazon showing it's OK to have no cover and put the K3 in a back pocket is bad.

Amazon is giving bad advice through this commercial.

And it's not just the K3. No eink device should be without a cover or put in a pocket.

screwballl · 01-20-2011, 03:15 PM

Nah, they want people to sit on it, so they break it and run the chance of having to buy a new one... besides, it is just advertising, don't take it so serious!

Tiersten · 01-20-2011, 03:23 PM

Yeah. Thats not really something you want to advocate. I know its an advert and everything but still not to be encouraged. People shatter and crack the glass on touchscreen phones by putting them into their pockets and they're significantly tougher than the Kindle.

Who has a back pocket big enough for a Kindle anyway?!?

silasgreenback · 01-20-2011, 03:32 PM

Quote:

Originally Posted by Tiersten

Yeah. Thats not really something you want to advocate. I know its an advert and everything but still not to be encouraged. People shatter and crack the glass on touchscreen phones by putting them into their pockets and they're significantly tougher than the Kindle.

Not to mention that it makes bad business sense in potential replacement costs.

What really bothers me about the commercial is the Cheerios that fly onto the Kindle's screen from nowhere. The thought of bringing a Kindle to a food fight or any messy kitchen situation troubles me more than it should.

Polyphemus · 01-20-2011, 04:09 PM

I was partial to the commercial with the girl by the pool; her Kindle was uncovered as well.

I would never even think about putting my Kindle in my back pocket. I've done that with paperback books, though.

abookreader · 01-20-2011, 04:20 PM

eh.

Okay - I actually just tried it and my Kindle won't fit in my back pocket.
Maybe its because I wear Mom jeans.

=X= · 01-20-2011, 04:59 PM

I've carried my sony, kindle, and now nook that way for years now.

I carried my Sony in a case for the first year and dropped it four times. Since I started carrying the readers in my back pocket I've not dropped once.

Barty · 01-20-2011, 05:09 PM

It's great because now when you break your kindle you can say you were just using it as directed do the warranty should cover it.

bhartman36 · 01-20-2011, 05:15 PM

I'm glad I'm not alone!

Watching the casual way the actors hold and toss the Kindle around kind of sends a shock down my spine. I can't ever picture myself tossing my Kindle into a drawer without the cover on. Unless it was a sock drawer or something with absolutely no hard objects.

The part of the commercial I think they did well was actually showing the screen this time around. In that sense, it's much better than those stop-motion commercials where you only got to see the back of the Kindle, and never got to see it in use.

All in all, I think these commercials are better, and it's understandable that they wouldn't want to show the Kindle with an optional accessory (to avoid people thinking that the Kindle comes with it), but they really need to cut the scenes tossing it into a drawer, into a back pocket, or having Cheerios hurled at it.

wvcherrybomb · 01-20-2011, 05:28 PM

Quote:

Originally Posted by bhartman36

but they really need to cut the scenes tossing it into a drawer, into a back pocket, or having Cheerios hurled at it.

I agree. It's as if they are trying to emphasize how durable it is - which is not one of it's qualities.

FF2 · 01-20-2011, 05:43 PM

You people are a tough audience. I did have to wipe teriyaki spatter, just a drop, off of mine.

bhartman36 · 01-20-2011, 05:45 PM

Quote:

Originally Posted by wvcherrybomb

I agree. It's as if they are trying to emphasize how durable it is - which is not one of it's qualities.

They might be trying to differentiate it from the iPad, I do think it's more durable than that, but they're showcasing some behavior which I think is pretty foolhardy, at best.

daffy4u · 01-20-2011, 05:47 PM

Yikes! Kindle Abuse! Call the Cops!

bhartman36 · 01-20-2011, 05:49 PM

Quote:

Originally Posted by FF2

You people are a tough audience. I did have to wipe teriyaki spatter, just a drop, off of mine.

I had a few drops of something go onto my Kindle keyboard. It turned out to be pretty easy to wipe off, but I would've been worried if it was water or some other thin liquid.

In other Kindle commercials, they show people sitting on the beach reading. That's fine. But the current commercials make me think that the next one is going to have someone walking in the rain reading one (without a protective cover).

wvcherrybomb · 01-20-2011, 05:57 PM

Quote:

Originally Posted by daffy4u

Yikes! Kindle Abuse! Call the Cops!

Since that thread was from the beginning of November, I guess the "Kindle abuse" commercial has been around longer than I realized. I only just started seeing it a couple of weeks ago. I have yet to see the second one, and since it's Christmas themed I probably never will.

I'm glad you posted them, it was fun to watch while reading both these threads.

Maybe the Kindle is more durable than we all think and we're just being neurotic?

01-20-2011, 03:14 PM	#1
JSWolf Resident Curmudgeon Posts: 79,582 Karma: 145863177 Join Date: Nov 2006 Location: Roslindale, Massachusetts Device: Kobo Libra 2, Kobo Aura H2O, PRS-650, PRS-T1, nook STR, PW3	Amazon's new commercial bad for Kindles The new commercial for the K3 is a really bad commercial. It shows the K3 being used in a variety of situations with no cover at all. And it ends by showing someone sticking a naked K3 in a back pocket. So there goes the k3 when it's squashed or sat on. Amazon should be showing the K3 with a cover and never ever should they show a K3 in any sort of pocket. Pocket's are bad. Going without a cover is bad. Amazon showing it's OK to have no cover and put the K3 in a back pocket is bad. Amazon is giving bad advice through this commercial. And it's not just the K3. No eink device should be without a cover or put in a pocket.

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01-20-2011, 03:15 PM	#2
screwballl NewKindler Posts: 504 Karma: 1865773 Join Date: Dec 2010 Location: NWFL Device: Kindle3 Wifi	Nah, they want people to sit on it, so they break it and run the chance of having to buy a new one... besides, it is just advertising, don't take it so serious!

01-20-2011, 03:23 PM	#3
Tiersten Guru Posts: 987 Karma: 8641 Join Date: Aug 2010 Device: Kindle 3G+WiFi	Yeah. Thats not really something you want to advocate. I know its an advert and everything but still not to be encouraged. People shatter and crack the glass on touchscreen phones by putting them into their pockets and they're significantly tougher than the Kindle. Who has a back pocket big enough for a Kindle anyway?!?

01-20-2011, 04:09 PM	#5
Polyphemus I am not The Stig Posts: 131 Karma: 1881506 Join Date: Oct 2010 Location: Southern California Device: KK-3g; PRS-350; Galaxy Tab 7.0+; Galaxy Tab 3 10.1	I was partial to the commercial with the girl by the pool; her Kindle was uncovered as well. I would never even think about putting my Kindle in my back pocket. I've done that with paperback books, though.

01-20-2011, 04:20 PM	#6
abookreader Wizard Posts: 1,516 Karma: 2567610 Join Date: Oct 2009 Device: Kindles - Keyboard, Fire, 2-US, iPhone, iPAD	eh. Okay - I actually just tried it and my Kindle won't fit in my back pocket. Maybe its because I wear Mom jeans.

01-20-2011, 04:59 PM	#7
=X= Wizard Posts: 3,671 Karma: 12205348 Join Date: Mar 2008 Device: Galaxy S, Nook w/CM7	I've carried my sony, kindle, and now nook that way for years now. I carried my Sony in a case for the first year and dropped it four times. Since I started carrying the readers in my back pocket I've not dropped once.

01-20-2011, 05:09 PM	#8
Barty doofus Posts: 2,545 Karma: 13089041 Join Date: Sep 2010 Device: Kobo Libra 2, Kindle Voyage	It's great because now when you break your kindle you can say you were just using it as directed do the warranty should cover it.

01-20-2011, 05:15 PM	#9
bhartman36 Wizard Posts: 1,323 Karma: 1515835 Join Date: Mar 2009 Location: New Jersey, USA Device: Kobo Libra Colour, Kindle Paperwhite Signature Edition (2021)	I'm glad I'm not alone! Watching the casual way the actors hold and toss the Kindle around kind of sends a shock down my spine. I can't ever picture myself tossing my Kindle into a drawer without the cover on. Unless it was a sock drawer or something with absolutely no hard objects. The part of the commercial I think they did well was actually showing the screen this time around. In that sense, it's much better than those stop-motion commercials where you only got to see the back of the Kindle, and never got to see it in use. All in all, I think these commercials are better, and it's understandable that they wouldn't want to show the Kindle with an optional accessory (to avoid people thinking that the Kindle comes with it), but they really need to cut the scenes tossing it into a drawer, into a back pocket, or having Cheerios hurled at it.

01-20-2011, 05:43 PM	#11
FF2 Wizard Posts: 1,105 Karma: 1025784 Join Date: Oct 2010 Device: WiFi Kindle3	You people are a tough audience. I did have to wipe teriyaki spatter, just a drop, off of mine.

01-20-2011, 05:47 PM	#13
daffy4u I'm Super Kindle-icious Posts: 6,734 Karma: 2434103 Join Date: Apr 2008 Location: Long Drive, Calinadia Candafornia Device: KDXG, KT, Oasis	Yikes! Kindle Abuse! Call the Cops!

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