Wealthy males supporting e-books market

apswartz · 11-19-2010, 10:20 AM

Financial Times has an article saying that the ebook market is being propped up by young investment bankers who don't actually read the books! What?!

Published: November 18 2010 23:34 | Last updated: November 18 2010 23:34
Investment bankers are propping up the “niche” e-books market by buying books they may never read, according to the co-manager at Lagardère, owner of book publisher Hachette Livre.

desertgrandma · 11-19-2010, 10:28 AM

the site makes you register before you can read the article......no thanks.

"Wealthy males"?

apswartz · 11-19-2010, 10:31 AM

Quote:

Originally Posted by desertgrandma

the site makes you register before you can read the article......no thanks.

"Wealthy males"?

Hmmm! I didn't have to register. Try this link...
http://www.ft.com/cms/s/0/2a52dd2e-f...#axzz15juVA1p5

apswartz · 11-19-2010, 10:32 AM

Or, this is the "Print" page...
http://www.ft.com/cms/s/2a52dd2e-f33...print=yes.html

ypocaramel · 11-19-2010, 10:41 AM

I guess they think it still has a 'tech toy' status - which is true, to an extent. But I know avid readers, male and female, who use e-books, so I want to see the hard numbers first.

bjones6416 · 11-19-2010, 10:45 AM

Oh, that is funny. I agree, I'd have to see hard numbers before I believed this.

Lemurion · 11-19-2010, 10:54 AM

So we're to believe that wealthy males are the ones buying up all that romance and erotica that makes up such a large part of the ebook market - all those books written primarily by and for women?

Why do I think I hear the hamstergods laughing?

abookreader · 11-19-2010, 11:03 AM

anybody here a young male Investment Banker who'd like to chime in? Anybody????

Catlady · 11-19-2010, 11:12 AM

Quote:

Originally Posted by Lemurion

So we're to believe that wealthy males are the ones buying up all that romance and erotica that makes up such a large part of the ebook market - all those books written primarily by and for women?

Why do I think I hear the hamstergods laughing?

But they may be the ones buying all the science fiction ...

Sil_liS · 11-19-2010, 11:24 AM

I think that they are talking more about the expensive ebooks, the ones that most people on this forum complain about.

Fbone · 11-19-2010, 11:28 AM

I took his comment to mean the European market where ebooks are 1% or less of total revenue. Higher prices may limit purchases to higher income individuals.

Steven Lyle Jordan · 11-19-2010, 11:30 AM

Sounds like the Kool-Aid tanks at Lagardère must be pretty substantial...

abookreader · 11-19-2010, 11:37 AM

Quote:

Originally Posted by Fbone

I took his comment to mean the European market where ebooks are 1% or less of total revenue. Higher prices may limit purchases to higher income individuals.

1% of total revenue and geographic restrictions lock the everyday (as in all the people who read books who aren't young male investment bankers) buyer out of 78% of the eBooks they'd like to buy.

Sil_liS · 11-19-2010, 11:39 AM

Quote:

Originally Posted by Fbone

I took his comment to mean the European market where ebooks are 1% or less of total revenue. Higher prices may limit purchases to higher income individuals.

It might have more to do with the ratio between ebooks that are in English, and ebooks that are in all other European languages. Just because I read books in English doesn't mean that everybody in my home country does the same.

Xanthe · 11-19-2010, 11:44 AM

Quote:

Dominique D’Hinnin, Lagardère’s finance chief, told the Morgan Stanley TMT conference in Barcelona that while most paperback buyers were 50-something year old women of “average income”, e-book customers tended to be younger men, a more lucrative market.

“We don’t talk about the mass market yet. Most e-book buyers are males, 35 year old, with a lot of money. Basically it’s investment bankers,” Mr D’Hinnin said.

11-19-2010, 10:20 AM	#1
apswartz e-book reader Posts: 41 Karma: 16 Join Date: Feb 2009 Location: North Carolina Device: Kindle Paperwhite, Google Play Books on Samsung Tablet	Wealthy males supporting e-books market Financial Times has an article saying that the ebook market is being propped up by young investment bankers who don't actually read the books! What?! Published: November 18 2010 23:34 \| Last updated: November 18 2010 23:34 Investment bankers are propping up the “niche” e-books market by buying books they may never read, according to the co-manager at Lagardère, owner of book publisher Hachette Livre.

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11-19-2010, 10:28 AM	#2
desertgrandma Enjoying the show.... Posts: 14,270 Karma: 10462843 Join Date: Jun 2008 Location: Arizona Device: A K1, Kindle Paperwhite, an Ipod, IPad2, Iphone, an Ipad Mini & macAir	the site makes you register before you can read the article......no thanks. "Wealthy males"?

11-19-2010, 10:32 AM	#4
apswartz e-book reader Posts: 41 Karma: 16 Join Date: Feb 2009 Location: North Carolina Device: Kindle Paperwhite, Google Play Books on Samsung Tablet	Or, this is the "Print" page... http://www.ft.com/cms/s/2a52dd2e-f33...print=yes.html

11-19-2010, 10:41 AM	#5
ypocaramel Connoisseur Posts: 64 Karma: 10 Join Date: Nov 2010 Location: Hong Kong Device: Sony Reader PRS-700, Barnes and Noble NOOKcolor)	I guess they think it still has a 'tech toy' status - which is true, to an extent. But I know avid readers, male and female, who use e-books, so I want to see the hard numbers first.

11-19-2010, 10:45 AM	#6
bjones6416 ↓↓ Skirt!! Earrings!! Posts: 3,394 Karma: 17432172 Join Date: Jun 2009 Location: Georgia, USA Device: Acer netbook, JetBook Lite, Sony PRS-300, Kindle 2, Kindle Fire	Oh, that is funny. I agree, I'd have to see hard numbers before I believed this.

11-19-2010, 10:54 AM	#7
Lemurion eReader Posts: 2,750 Karma: 4968470 Join Date: Aug 2007 Device: Note 5; PW3; Nook HD+; ChuWi Hi12; iPad	So we're to believe that wealthy males are the ones buying up all that romance and erotica that makes up such a large part of the ebook market - all those books written primarily by and for women? Why do I think I hear the hamstergods laughing?

11-19-2010, 11:03 AM	#8
abookreader Wizard Posts: 1,516 Karma: 2567610 Join Date: Oct 2009 Device: Kindles - Keyboard, Fire, 2-US, iPhone, iPAD	anybody here a young male Investment Banker who'd like to chime in? Anybody????

11-19-2010, 11:24 AM	#10
Sil_liS Wizard Posts: 4,896 Karma: 33602910 Join Date: Oct 2010 Device: PocketBook 903 & 360+	I think that they are talking more about the expensive ebooks, the ones that most people on this forum complain about.

11-19-2010, 11:28 AM	#11
Fbone Is that a sandwich? Posts: 8,289 Karma: 101697116 Join Date: Jun 2010 Device: Nook Glowlight Plus	I took his comment to mean the European market where ebooks are 1% or less of total revenue. Higher prices may limit purchases to higher income individuals.

11-19-2010, 11:30 AM	#12
Steven Lyle Jordan Grand Sorcerer Posts: 8,478 Karma: 5171130 Join Date: Jan 2006 Device: none	Sounds like the Kool-Aid tanks at Lagardère must be pretty substantial...

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