06-18-2010, 12:02 PM
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Posts: 3,408
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Join Date: Oct 2008
Device: never enough
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BusinessInsider: Marvel iPad App Is Stunning And Making A Lot of Money Too
http://www.businessinsider.com/marve...ney-too-2010-6
Quote:
Comic-book publisher Marvel's iPad app is a stunning and cinematic way to consume and old art form in a new and exciting way.
Moreover, the app is a commercial hit for the Disney (DIS) subsidiary.
Marvel EVP Ira Rubenstein wouldn't share figures with us, but he told us, "We're very encouraged by the response from our fan-base who has really embraced it."
Ira says people are downloading the free app, using it a little, and then get hooked. They start buying new comic books for $1.99 a pop.
Ira even said there's anecdotal evidence to suggest the app is driving print sales. "The feedback from retailers is that people are coming in, discovering new characters and buying the hardbook of the whole series."
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