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Old 05-14-2015, 12:45 AM   #1
AnemicOak
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Simon & Schuster Tries Geo-Targeting
S&S Tries Geo-Targeting in New Marketing Outreach

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In the latest effort to enhance book discovery, Simon & Schuster is partnering with mobile content delivery service Foli to offer customers complimentary access to a selection of full-text e-books in airports, museums and hotels around the country. Beginning May 15, David McCullough's The Wright Brothers will be a feature selection at the National Air & Space Museum and 50 venues around the country. Another 18 titles will be available though a select group of hotels and airport lounges.

The new service relies on Foli’s location-based wireless technology, which allows the the delivery of a single title, or group of titles, to a specific geographic location. In order to access the e-books in the program, customers can download the Foli app to their iOS or Android device and read a full-text version of any of the books.

The availability of the e-books will last for three days while they are being accessed at the targeted venue. The service also allows the consumer to buy the book outright at any time.
http://www.publishersweekly.com/pw/b...erability.html


Not sure how successful it'll be, but it's interesting.
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Old 05-14-2015, 01:43 AM   #2
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Do they allow you to download your purchases to ADE?
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Old 05-14-2015, 01:49 AM   #3
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Originally Posted by eschwartz View Post
Do they allow you to download your purchases to ADE?
Don't know. I know books bought directly from the S&S website are regular Adept encrypted ePub's.
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Old 05-14-2015, 06:16 AM   #4
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Originally Posted by AnemicOak View Post
S&S Tries Geo-Targeting in New Marketing Outreach


http://www.publishersweekly.com/pw/b...erability.html


Not sure how successful it'll be, but it's interesting.
Interesting. I can see where it has potential, especially in airports and hotels. As with most things, it's all in the implementation.
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