I didn't get that offer, but they sent me an E-mail with a link to click to get $1 in Google Play credit for free. Has to be used by December 31st, but it applies to your Google Play balance and can be used on anything: books, music, videos, apps, in-app purchases, etc.
If you haven't signed up for their newsletters, it's worth turning that on because they occasionally send out freebie offers. If you aren't getting the newsletters, they won't send you the freebie offers.
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