Uh...............Steve?
You can no more force/insist that people to love ebooks than you can force them to accept another's beliefs.
You said it yourself.......the future is so bright, you'll need sunglasses to view it.....people WILL, and are coming around.
its just a matter of time. Look at all the e-book devices on the market, and the advertising, not to mention all the e-book readers sold/gifted this Christmas.
Just over the last year, the number of members here has zoomed. Its just not going to happen fast enough for some, like you but it will happen.