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Just for interest, at the time of this post, Kindle has been chosen by MR readers this year 55 times, Sony, 62. Kindle against other buys by MR members so far polled shows 55 against 183 respectively.
This is of no commercial interest to anyone, perhaps, but it does show that those in our established community of ebook-interested (presumably somewhat device-savvy) reading folks do not place Kindle at the top of the general market list ... at least not as far as the poll has run so far with nearing 250 participants.
It will be interesting to see how the numbers might swing after Christmas with a guaranteed batch of new device-gifted owners who did not themselves make an informed choice but merely found a reader with their name on it under the Christmas tree.
Cheers. Neil
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