|
_If_ Apple came out with an eInk-like reader...they still wouldn't be Amazon. Amazon is the big gorilla in this space. Amazon is the one claiming to have an 80% share of the ebook market.
As it is, Apple did release an ebook reader, and placed it's bet on LCD and a multi-function device. They are being quite successful - far more successful in device sales than Amazon could dream to be.
Amazon, Barnes and Noble, Borders, Kobo and soon Sony have all supported Apple's ereader. So unlike any of the eInk readers, Apple customers can buy their ebooks from any source....including Apple's own iBooks.
Those who prefer eInk devices will, of course, not opt for this Apple ebook reader. As it turns out, a rather large part of the market either prefers the LCD technology or finds it more than good enough. eInk readers have had their day at the top and will be selling more based on price, weight and battery life than "it's the only technology people can actually read on".
Still, even as Apple puts the kindle sales to shame (and it's done that since day one) -- there's no sign that Amazon's ebook dominance is in danger in any way. Already 20% of Amazon's ebook sales goes to people who don't have a kindle at all. That percentage is only going to increase.
Lee
|