Yep. Last year, I was looking into the $99 PRS300 at Best Buy and a man had the Reader, a gift card, and a Sony charger in his hand. I leaned over, explained that the PSP charger worked just as well for half the price...and off her went to check out the PSP chargers.
I've had a couple of co-workers (as well as strangers in the work cafeteria who saw me reading on my Sony) come to me for the "which one should I buy" spiel - and got an earful and a half!
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