[TheRealBillc]

As was mentioned in the thread about the other publisher with smiliar assertions about cost, YES, I think most of us can agree that author advances and all the rest up to printing would be the same or similar for p-books and e-books, but since you should likely be doing both at or near the same time, then the costs to do most of those activities need not be doubled. Surely if you proof read for p-book printing you don't have to proof read again for e-book publishing. As a result, the ADDITION of an e-book copy (to the effort of putting a book out for purchase) should result in a greater savings to the customer and a greater income opportunity (lower cost = more sales) than these publishers care to admit. I think the real issue here is that they have convinced themselves that an e-book sale is a lost p-book sale and they are unwilling to give up the revenue gererated by the p-book, so e-book pricing must be the same or nearly the same. Maybe they need a math/finance/economics course refresher? 'cause we're not buying their "logic".