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@JSWolf: Typography has absolutely to do with the width of a text. If a text is too wide, i.e. if it has too many words per line, then it is harder to read because your eyes have to track a longer way. Line height is another part of typography.
Obviously, there is so much more to typography, but I never argued that. And to be honest, I am glad enough both iBooks and Kindle support basics like real quotation marks, indents and the like. At least that's something! BTW I’m still desperately missing the n-dash on the iPad keyboard.
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