Quote:
Originally Posted by oggelbe2007
What makes you think "middle-aged men with about 100k annual income" don't want or care about appearing hip? Apple has spent a mountain of money to build the image of hip, cool, and young. But if the Apple image becomes one of nanny, big brother, and censorship - what's the draw then?  |
Actually, you said hip and young. I don't assume about the demographic group of iPad; I don't know anything about them beyond the stats. As I mentioned, I see plenty of middle-aged non-hipsters with iPods and iPhones, so it makes me doubt the stereotype. Apple's image-building is not necessarily reality. I tend toward skepticism on marketing alone. I also haven't watched TV in years, so I'm exposed to much less advertising than most people. I tend to look to what I see in real life and read.