They are from Taiwan, not China.
Designed and manufactured in Taiwan.
The third model
mooInk Pro, a 10.3" device with stylus will begin pre-order in mid July, with a very competitive price for super early bird (USD$500 -> USD$320).
The system is based on Android but you can not install apps.
They are featured in e-ink because they are backed by a e-book store, not just standalone devices.
BTW, Nook is also assembled in Taiwan.