Quote:
Originally Posted by charmian
The other thing I find strange is that they predict "several years" of stability. Why do they think this period of stability will end?
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That is the wishful thinking part: they are taking some six months of incomplete data, and projecting forward a scenario where things stabilize long enough for their golden parachutes to vest.
Never mind that their own explanation (the lack of a 50 shades-grade blockbuster) says their comparison is running off a false baseline. If there was an unrepeatable spike last year, then by all rights they should deduct those sales from the 2012 total to establish the true baseline. Which, since 2013 has grown above the spiked 2012 means true growth, so far, is well about the 5% number they are pinning their hopes on.