Transfering books to the Sony Reader is as easy as transferring music to an MP3 player. You can drag or drop, use the Sony software, or use Calibre. Yes, you need a computer, but most of us don't find that a problem.
I wonder if the crowd that carries iPhones and needs to be updating their FB pages at every moment are the ones who carp on the need to buy whatever, whenever, wherever.
I for one have never had a problem with the Sony software. The sync feature is much improved in the most recent version.
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