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I suspect the volume of Kindle Universe titles in a customer's recommendations has more to due with a user's browsing habits than it does with any nefarious scheme on Amazon's part to secretly* promote KU titles at the expense of books not in the program.
Pushing KU titles would make sense for Amazon to do. But so far there just doesn't seem to be proof that it is happening.
*Amazon does have their Sponsored Products section, but from my experience, those are clearly labelled as such.
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