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While Sony has not done much to promote the new readers yet, this may actually be smart of them. Considering how many delays there have been with getting them into stores, and or limited supply problems, they may just be waiting for everything to get into place. It does not make much sense to have a major advertising campaign, when most stores do not have any in stock; even the dedicated Sony stores are still hit or miss with them. I suspect that we will see some advertising in a few weeks. Indeed, they may as well hold off until a little closer to the Christmas season. Most of the die-hards and seriously interested customers like us already know about it from here or other sites.
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