|
There used to be sales....but nobody put the entire NYT's best seller list on sale for $9.99 during the new release, hardback window. That’s what started the war. That’s what led to the publisher's actions.
Ultimately there came a choice....cease releasing ebooks at the same time as the hard backs....or cease allowing ANY seller to set the price of the ebooks (Agency pricing). Amazon choose Agency pricing over having ebooks time windowed like paperbacks.
All of those book sellers with their sales on this book or that book...could not compete with selling the entire NYT's best seller list as a loss leader. They didn’t have Amazon's access to capitol to survive that price dumping.
Apple was the stick the publishers needed to combat Amazon. Nobody else had a remote chance of competing against Amazon's money.
|