[Goshzilla]

This is so much irony in trying to sue Lance for false advertising. Lance or his publisher would have to make statements that do not match the contents of the book in order to be charged with false advertising.

For example if the publisher said "This is a story about a guy named Lance Armstrong who never used EPO in his life won the Tour de France" that would not be an example of false advertising.

If on the other hand the publisher claimed "100% of the contents is true, we fact checked everything before it went to print" and that in the book Lance makes outright denials of ever using EPO, then and only then could it be considered false advertising.