Quote:
Originally Posted by Kumabjorn
Even if they sell for £499, that is not what Apple charges for it. The operator puts on a nice margin for themselves.
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Actually the operator subsidizes the price. Buying a "SIM-free" iPhone direct from Apple (as I did) is the most expensive way to buy one (in "money up front" terms). I paid £599 for my iPhone 4, direct from Apple.