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I agree that the article is confusing. And light on details. The numbers they do give seem to compare apples and oranges; for instance, the Kindle Fire is only available in the US, yet they quote the percentage of the global tablet market.
A recent survey of Fire users showed that you are typical, most are using them predominantly as an eReader. I doubt that's the case for other tablets, more apples and oranges.
It would be interesting to see numbers comparing the quarters excluding the US for eReader sales. I expect international sales will be strong this year as prices drop for eReaders, availability improves, and the ebook phenomenon catches on worldwide.
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