Quote:
Originally Posted by JSWolf
Why can't Amazon just tell the publishers that VAT is gone and prices will be set to reflect this and be done with it?
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Because they don't have the power.
And because times are tough for publishers and some would prefer to pocket the extra money. People were buying the books at the old price so there is some reason to expect they'll keep on buying at that price. They might lose a few sales from the price-sensitive but publshers as a rule don't believe in price elasticity. They've said that over and over.
Amazon strong arming publishers would be illegal and Amazon is one outfit that *listens* to their lawyers. Besides, this is the UK. Amazon has an even bigger ebook market share than the US. That makes it even more important to stick to the letter of the law. And the contract.