I definitely agree there is a problem. I think there should be a "self-promotion" sub-forum, so that things are clear and other forums are not polluted. That probably wouldn't solve everything though, I agree more rules may be necessary on what is allowed and not.
What worries me most is people posting in "reading recommendations" to plug their own works, especially (but not only) if they don't make it clear that it's self-promotion. That forum is meant for people who have read a book and liked it (or not) to give their honest opinion about it. Of course I'm sure a writer is honest when they tell us their book is the best, but I'm not interested in their opinion in this case...
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