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I didn't mean to say books are completely fungible, just that at some point for most books they can be priced out of the market.
In my opinion the big5 bestsellers are around that price for me.
I mean, when you can get 3-10, or more indie books, for the price of one bestseller...
And a side note, I think Amazon played the publishers big time, that they got market dominance, now agency lets them get a fairly healthy profit margin without anyone else being able to undercut them significantly in any way on price
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