I don't know what the likelihood is that they'll go out of business - I used to work at Borders, and I see B&N making some of the same bad decisions (fewer books, more junque for sale in the store) that Borders did in their last years. Borders, too, was known for crappy customer service. On the other hand, the Nook is arguably really good technology, just not supported well - and I really think that customer support has got to be a key factor in the emerging economy.
On one hand, I'll miss B&N if they do go out of business. On the other hand, I haven't been in one of their stores is over a year; and last time I was there, they didn't have what I was looking for.
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