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Originally Posted by lestatar
^ Ah! True. But Netflix' real genius came from realizing just how lazy we humans can be, especially when combined with widespread, broadband access.
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Exactly. Netflix makes renting a movie quick, easy, and very convenient. One of the main hassles of renting from Blockbuster is you have to schedule a trip back within a certain amount of time, or they create an even bigger inconvenience for you. Human beings take the path of least resistance, and Netflix offers that. The reason they now rule the rental market is not because they were first, but because they did it right.