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I thought people would be interested to here that Amazon have just sent out an email to KDP publishers informing them of the change in VAT, and the reduced minimum prices.
"Recently, the UK government changed Value Added Tax (VAT) rules in the United Kingdom. From 1 May 2020, the VAT rate applied to eBooks sold to customers in the UK dropped from 20% to 0%.
KDP reduced the minimum price of our royalty plans in the UK marketplace. From 1 May 2020, the new minimum list prices for books sold on Amazon.co.uk changed:
For the 70% royalty option, the minimum price reduced to £1.77.
For the 35% royalty option, the minimum price reduced to £0.77.
For the full list of changes, see our list price requirements.
To review your list price, go to your Bookshelf and choose the book you want to change."
So perhaps we'll see price changes from smaller publishers.
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