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I agree that it could've been more complete, but it sounds like it was specifically going after some thoughts they wanted answers to. Whatever the case, this survey is great and I'd love to see more publishers and etailers do this to find out what their customers really want and are willing to buy. I think some of them might be surprised. I also liked the way they worded this one:
No-one's really figured out what an ebook should cost. At the moment the standard is "like the paperback/hardback, but a little bit cheaper"... which is not exactly a brilliant strategy.
I encourage everyone to fill out this survey.
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