Steven: Amazon is the big bookstore.
Now as to your friend: it seems everyone and their elephants wants to write a book these days.
Note: my pricing scheme was if you do the billboard, since people will think guy is a big seller to afford a billboard.
You said I-94. Just looked up the distance between the two cities. That is a long way to remember something since there doesn't seem to be much between the places. If that interstate is anything like I-90, you will definitely need something catchy.
Oh and just a little food for thought. 2 is twice one. 3 is 3 times one. Just add zeros. So your friend could have gone from 10 to 30. 100 to 300. 1000 to 3000. My guess is the middle one since I doubt your friend could do a good publishing job for 3000 people in a month unless he had a staff.
Also if he was doing so good why did he switch careers.
Once again, your financial advisor says I don't think this is a good expenditure. There are other methods to selling a book. Not near enough buying eyes.
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