I think that's the best reason ever. Something similar or even a bit better (touch, EPUB) for the same price. Amazon always had the incentive to be the price leader or at least to have the best device. I like my Kindle 3 and wouldn't change it for one of the new readers, because I don't need touch. But if I had to buy me a new reader in a month, Kindle 3 looks outdated compared to both new readers.
So how is their product superior? I would say it is at most comparable.
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