[Victoria]

One might be able to tap into a small segment of the senior population. I know someone in her 90s, with very poor eyesight, considering a machine that would take her p books, and project them on to her tv, so she can see them again. The device is sold by one of the catalogues from the States. For some reason, a kindle seemed intimidating to her- whereas she is already familiar with her tv and books.

But even if one could capture that segment of buyers, they are passing on, so why would publishers and booksellers want to invest in hobbled cards and hobbled e-readers? E-readers are already very cheap. The real costs /investments are the library of ebooks buyers builds up.