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Old 01-03-2013, 06:13 PM   #31
PatNY
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Join Date: Jul 2010
Device: iPod Touch, Sony PRS-350, Nook HD+ & HD
Quote:
Originally Posted by murraypaul View Post
They probably make little or no money on the actual hardware sale.
They are hoping that the hardware sale drives content sales.
If they sold an open device, and people just downloaded the Kindle app and bought books from Amazon instead, that doesn't help them.
Basically they are squeezed between a better ecosystem device in the Fire and a better open device in the Nexus 7. That doesn't leave them much chance.
Yeah, I know that the revenue on hardware would be minimal and that the Nook would serve to mainly drive ebook sales. But what's worse? Selling more Nook tablets and having some not drive ebook sales? Or selling way fewer Nook tablets and not driving ebook sales at all?

The Arc will be an interesting product to watch. They are totally open to android without any hacking. So one can just DL the Kindle app and buy from Amazon as well. But I bet they are figuring that's a small tradeoff to pay for more robust tablet sales and, consequently, Kobo ebook sales.

--Pat
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