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This will receive a $100 price reduction before Christmas...mark my words. Those who preorder will retroactively receive the discount. It's priced $100 too high.
Pros:
$40 cheaper than 32 GB Ipad with cover (640 vs 600)
Surface cover actually does something useful so I'd say there is a $100 benefit (640 vs 500)
Ipad has superior hardware (battery life probably, screen, Apple vs msft, etc) (500 vs 500)
Surface has MS Office for free. At least a $100 benefit in my mind. (500 vs 400).
Surface has better connectors and has SD slot, etc (500 vs 370)
Ipad has a hellalot more apps. what is this worth?...increases functionality of the device immeasurably....worth probably $200. (300 vs 370)
So there you have it, the Surface is priced $70 above the Ipad after adjusting for customer value factors. The Surface needs a $100 price reduction to compete with the Ipad.
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