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Hadrien,
I dont' disagree with the simple cover approach. The challenge is to control the cover or image size in an elastic reader (such as ADE on the desktop, or rotating display). The problem is that commercial publishers really care about the covers filling the viewport and looking very lovely, and device image resizing is pretty bad with CSS+XHTML in ADE. The SVG wrapper moves the image quality up a long way, especially in fine text detail.
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