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Well they could go the amazon or sony way, and make it only available to one specific device. At least with this place, they are letting you get what ever version you would like. I dont think, at least for awhile, your going to find totaly non drm'd stuff in at least some version. Also this site is a very small publisher, dealing specifically with horror books, so they dont have the resources major places do, and they have to try some way that both them and the authors get paid so that they can both stay in business.
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