Well, they seem to be making money off those discount shoppers.
From
GIGaom on May 28
Quote:
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In addition, Kobo says its revenue grew by 98 percent in the first quarter of 2013, compared to this time last year. During the quarter , it says it “grew its user base by 2.5 million readers, bringing its total registered users to 14.5 million, with 15 percent of its new user base coming from the U.S.” That last point is important, as it suggests the Toronto-based Kobo is making some progress in cutting into a U.S. e-reader market dominated by Amazon and, in a distant second place, Nook.
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