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Old 11-26-2009, 11:56 AM   #6
jasonkchapman
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Join Date: Jul 2007
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Device: Sony Reader, nook, Droid, nookColor, nookTablet
For the most part, the "industry experts" are just giving finger-in-the-wind guesstimates. They don't really know any better than anyone else. What I found most interesting was Forrester's demographic picture of (I'm assuming a US-centric) the reading device demographic:

Quote:
Forrester's profile of the current e-reader enthusiast is a 47-year-old married man with a college degree and an average household income of $116,000. About 30 percent of e-reader owners use them on business trips, while about 17 percent rely on e-readers during commutes. They read about 3.5 books each month, more than the average Internet user. About 83 percent consider themselves "technology optimists."
This explains the disconnect between what the industry front-runners see as priorities and what so many individual device owners see as priorities.

Last edited by jasonkchapman; 11-26-2009 at 11:59 AM.
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